Get ready for a deep dive into key data points that will help you move the needle with regard to your Social Media investment and strategy! This session will go beyond the basics of Social Media & SEO to provide actionable objectives for prioritization, content development, and the analytical data points you should be monitoring. Morris will will explain the practice of Interactive Investment Management and how to manage your Social Media and SEO efforts in a manner that will produce higher ROI. You’ll learn to:
- Optimize existing Social Media pages, content and press releases;
- Take advantage of Social Media presence to drive traffic to your website;
- Leverage Social Media to build relationships for downstream conversion;
- Integrate Social Media with Analytics (through conversion tracking, integrating Social Analytics with Site Analytics to find relationships between activities, traffic, conversions, etc.);
- Build best-performing keywords and landing pages into your social strategy to drive qualified traffic/measure success through Analytics tracking;
- And More!
Date: Thursday, November 8, 2012
Time: TBD
Room: TBD
Track: New Media Optimization
Level: Intermediate/Advanced
Presented by John Morris, Founder and CEO, Rise Interactive
With more than a decade’s worth of digital marketing experience, Jon Morris, founder and CEO of Rise Interactive, launched the business in Chicago in 2004. Since its inception the company has seen triple digit growth every year. Morris is recognized as an industry thought leader, who has pioneered a new discipline of online marketing—Interactive Investment Management (IIM). He has presented on main stages, workshops, webinars and more for groups such as the Chicago Association of Direct Marketing, The University of Chicago Booth School of Business, Online Marketing Summit, iStrategy, Vistage. As the CEO of Rise Interactive, Jon Morris brings to bear more than 15 years of IIM experience, including client relationships with ConAgra Foods, Lexmark, Claire’s, NorthShore University HealthSystem, Allstate and Bally Fitness. Morris also serves as Instructor of Web Analytics at the University of Chicago Booth School of Business.
