Agenda
Sponsor
WEDNESDAY, SEPTEMBER 15, 2010
6:00 p.m. – 8:00 p.m. Attendee Check-in with Meet & Greet Tweet Up, Lobby Level Lounge
Thanks to our Meet & Greet Tweet Up Sponsor
THURSDAY, SEPTEMBER 16, 2010
7:00 a.m. – 8:00 a.m. Attendee Check-in Continues
7:00 a.m. – 7:00 p.m. Resource Lounge & Book Signing Event
8:00 a.m. – 10:00 a.m. – The Conversation Prism, Inside the Looking Glass of Social Media With Brian Solis
10:15 a.m. – 12:15 p.m. – Round One of Workshops
Word of Mouth Confessional Workshop With Geno Church
E-Mail Marketing That Drives Results With Chris Penn
The Power of Place With Micro-Networking With Jodi Gersh
Transformational Branding With Eric Brown and Jay Ehret
12:15 p.m. – 2:00 p.m. Optional Lunch in the Resource Lounge and Book Signings
2:00 p.m. – 4:00 p.m. – Round Two of Workshops
Practical SEO For Corporate Blogs With Jason Falls
What’s All the BUZZ About Mobile Marketing? (Part One) With Tim Grace and Other Presenters TBA
Round Three Workshops 4:15 p.m. – 6:15 p.m
What’s All the BUZZ About Mobile Marketing? (Part Two) With Tim Grace and Other Presenters TBA
Strategic Social Media Marketing Success (Part One) With Jennifer Kane
How I Stopped Hating Twitter with Brett Duncan
Using Social Media to Bridge the Generation Gap with Lauren Fernandez
FRIDAY, SEPTEMBER 17, 2010
8:00 a.m. – 10:00 a.m. – Round One of Workshops
How To Implement Ambassador “Experience” Campaigns With Jun Loayza
Facebook With Mike Whaling (Part One)
Social Media Optimization & Mobile Media Opportunities With Christina “CK” Kerley
10:15 a.m. – 12:15 p.m. – Round Two of Workshops
Online Reputation Management With Duncan Alney
Facebook With Mike Whaling (Part Two)
Video & Photo Sharing for Optimum Growth & Brand Exposure With Erica Campbell
Social Media Optimization & Mobile Media Opportunities With Christina “CK” Kerley and Mack Collier
12:15 p.m. – 2:00 p.m. Luncheon: Trends In New Media With Shashi Bellamkonda, Social Media Swami, Network Solutions; Jun Loayza, Chief Marketing Officer, Viraology; and Mike Whaling, President, 30Lines
2:00 p.m. – 4:00 p.m. – Round Three of Workshops
WordPress 101 Build a Website in Four Hours With V. Scott Ellis (Part One)
Social Media ROI In The Real World With Mike Merrill
HTML 101 With Andrew Culver, Web Development Manager, For Rent Media Solutions
4:15 p.m. – 6:15 p.m. – Round Four of Workshops
WordPress 101 Build a Website in Four Hours With V. Scott Ellis (Part Two)
Strategic Social Media Marketing Success (Part Two) With Jennifer Kane
*End times are approximate and may vary.
More workshops to be announced!
 Registration for Social Media Optimization Summits the September 16th and 17th EARLY REGISTRATION FEE IS ONLY $425 ($525 after June 7, 2010) Once you register Follow us on the Attendee only Twitter account @optsumattendees At the event you will be able to check into each workshop on Four Square
Registration and the Networking Reception is Wednesday (September 15th) 6 PM to 8 PM Thursday and Friday ( September 16th & 17th) Workshops start at 8 AM and end at 6 PM Note: To pay by credit card please register online, select the “Bill Me” option and either call or fax your credit card information to Telephone: 727.784.9469 begin_of_the_skype_highlighting 727.784.9469 end_of_the_skype_highlighting • Fax: 727.784.7978
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