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Three Rules of Social Media Marketing for Businesses Large and Small

August 9, 2010 - 8:43 am

Posted in New Media, Social Media | No comments

Social networks like Twitter, Facebook, and YouTube have put the power of the media in hands of the average citizen.  Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small.  They have also learned that the nightly news and the traditional print media will share [...]

The Power of Place

July 13, 2010 - 11:39 am

Posted in New Media | 4 comments

If you’ve had doubts location-based social networking services were going to really catch on, you should know that Foursquare whizzed past the one-million member mark back in April and just passed 1.8 million; and raked in $20 million in venture funding just a couple of weeks ago.  That buzzing sound you hear is the Power [...]

What’s All the Buzz About Mobile Marketing?

June 18, 2010 - 10:52 am

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Posted in New Media | No comments

Remember the good old days? All you had to worry about was whether or not your website looked great on a 17” monitor and worked in Internet Explorer and Firefox, and if somebody said they couldn’t get your site to load just right in Safari, you asked “what the heck is that?!?” And then—just when [...]

Blah, Blah, Blog

June 4, 2010 - 1:27 pm

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Posted in New Media, Social Media | No comments

Blogging can be a great way to attract and engage customers and communicate your brand; but say the word to a lot of small business owners, and you’ll find yourself talking to the hand. For some, it’s a tech thing, and building and managing the administrative end of a blog (OMG, there’s code in there!) [...]

5 Business Models for Social Media Startups

May 18, 2010 - 10:49 am

Posted in New Media, Social Media | No comments

Jun Loayza is the President of SocialMediaMarketing.com, a company focused on building social media campaigns for companies. He is also the co-founder of Viralogy.com, which measures and ranks your social influence online. He loves to meet other young, motivated entrepreneurs, and can be reached though his personal blog. Jun will be leading the How To [...]

New Media: See It. Hear It. Do It.

May 10, 2010 - 1:00 pm

Posted in New Media | No comments

Top 8 Ways to Generate Even More Exposure with Online Video

April 22, 2010 - 2:23 pm

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Posted in New Media | 2 comments

Maximize your marketing efforts and reach more prospective customers with online video. Highlighted below are the top eight ways to generate even more exposure through various social networking avenues using your community video. 1. Email Signature: Including a hyperlink to your video in your signature allows prospective customers easy access to virtual contact with your [...]

What is the Opportunity For Brands Using Social Media? Is That all? Part 3

April 16, 2010 - 10:32 pm

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Posted in Social Media | 1 comment

Optimization Summits founder, Tami Siewruk, speaks with (from left to right) Duncan Alney, Mark Juleen, Christopher Penn, Tami Siewruk, Mack Collier, Geno Church, Erica Campbell, Jason Falls and Jay Ehret about trending topics in social media. What do you think the opportunity  do you see for brands using social media?

Where Is Social Media Really Going? Part 2

April 13, 2010 - 5:44 pm

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Posted in Social Media | 1 comment

Optimization Summits founder, Tami Siewruk, speaks with (from left to right) Duncan Alney, Mark Juleen, Christopher Penn, Tami Siewruk, Mack Collier, Geno Church, Erica Campbell, Jason Falls and Jay Ehret about trending topics in social media. Where do you think Social Media is going? We look forward to hearing your views!

Looking for a Better Web Strategy?

April 9, 2010 - 9:07 am

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Posted in Social Media | 3 comments

Looking for a Better Web Strategy? Spy on Your Competition By Heather Lutze As a Web site owner, you wear many hats: webmaster, content writer, e-mail manager, and marketing guru. Keeping up with all the demands of managing a Web site can be daunting and keeping up with competitors near impossible. How do you manage [...]