Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit. After creating online movies that have generated over 65 million views, as well as “homemade” style YouTube videos that get tens of thousands of views overnight, Scott walks the crowd through how he did it (including how he recently got www.Nooooooooooooooo.com to over 3 million visitors without spending a penny), what you have to avoid if you want to do it, and the keys to making it successful for you.
* Date: September 13,2011
* Time: 8:00-10:00
* Room: Solana H
* Level: Intermediate to Advanced
Scott Stratten
President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his “UnAgency” for 8 years which has become the place companies like PepsiCo, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 76,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books of 2010 by Under30CEO.com
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. See his speaking page for more details.
“One of the most entertaining, knowledgeable and captivating public speakers I have ever seen!” – Rick Calvert, CEM, CEO & Co-Founder – BlogWorld & New Media Expo
“One person even told me he stayed up all night after Scott’s talk to rethink his entire approach to marketing his business. He was that inspired when he left. – Sloane Kelley, Co-Founder, GeekEnd
“One of the most powerful, entertaining and knowledgeable speakers that I’ve ever had the opportunity to hear speak” – Justin Levy, Director of Marketing, Business Development & Corporate Strategy, New Marketing Labs
“One of the best speakers I have ever seen!” – Paula Attfield, Vice-President – Stephen Thomas
“It was an amazing and unique presentation that I feel fortunate to have seen.” – Brett Tabke, Co-Founder – PubCon
“His presentation absolutely blew everyones socks off!” – Chris Burdge, Co-Founder of Social Media Camp
“AWESOME presentation that was both entertaining and informative. The energy following his session was absolutely amazing.” – Jon Mamela, VP Marketing – Travel Alberta
His clients’ viral marketing videos have been viewed over 60 million times even before YouTube existed.
He recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.
