This in-depth, two-part session will equip you with a ready-to-apply, real world approach to social media planning, including how to develop clear measures for tracking success and reporting hard and soft costs against returns on the investment.  You’ll learn how approaching social media strategically makes achieving goals and measuring success easier;  how to identify and quantify both hard costs of social media marketing and properly evaluate soft ones to determine what you get for your investment. Each participant will leave with a clearer understanding of their own goals and objectives for social media marketing and will have identified ways to measure the success of their specific efforts in the process