Best Practices: Content, Conversation, and Community: Building the Social Media Mullet ,Workshop Leader Duncan Alney, President, Firebelly Marketing
This is an intermediate to advanced session about building sticky content that engages or mobilizes people, starting conversations and achieving conversation momentum, and building community with the goal of developing relationships and deep trust. You’ll see real case studies from big and small companies, as well some valuable best practices. The marketing landscape is changing dramatically, and new social platforms are changing the way customers and businesses interact, communicate, and influence each other. Create a meaningful connection with your online audience by not only building a solid, valuable fact base, but also understanding the emotional, intellectual, and behavioral insights and motivations behind your audiences’ buying decisions. You’ll walk away with the know-how to use text, images, video, contests, and more to meet and exceed the informational expectations, demands, and desires of your online audience; employ a growth strategy that will increase your audience over time; engage friends, fans, and followers in an ongoing conversation; and keep them coming back for more!
Duncan Alney, President, Firebelly Marketing
Duncan Alney is focused on configuring and integrating social media marketing strategies to help companies build emotional relationships and build value for both brands and their audiences. His clients include QDoba Mexican Grill, United Way, American Cancer Society, YATS, and J.C. Hart – and he works with his team to develop and measure conversations, content and community.
Duncan has worked in the brand communications field for 17 years, and holds degrees from Hanover College, USA and St. Xavier’s College, Calcutta, India. He’s an award winning short film maker and a voracious writer, blogging for Digitalia, a social media marketing blog, and publishing Passionati, an online magazine on music, film, travel, food, and life. Duncan is also an avid traveler, chaser of food experiences, photographer and film maker. He’s completed 5 marathons and several triathalons.
