Jason Falls Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement, but you’ll find some quotes about me from others below.

I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.

If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.

My work has resulted in social media executions deemed “innovative” and industry firsts, particularly in the spirits industry. One project I was involved in won a 2009 Sammy Award, the main honors given to work in social media. Paul Gillin, Tamar Weinberg and Kyle Lacy have written about my work in books, which is really flattering.

Perhaps the most fun I have is speaking and conducting seminars for conferences, groups and even private corporate events. I’ve spoken in three countries and on two continents, unless you count my late night soliloquies at the hotel bar in Cancun on vacation.

SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)

I maintain a handful of professional affiliations and memberships, including serving as president and co-founder of the Social Media Club Louisville. I am also a member of the Public Relations Society of America, International Association of Business Communicators and Greater Louisville Inc., (the Louisville Chamber of Commerce).

At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on topics ranging from Social Media to Revenue Management, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!

REAL-TIME RESULTS

Whether it’s designing a real Facebook page that’s optimized to develop stronger relationships with your customers,  or using WordPress to design a powerfully communicative website or blog that represents your newly optimized brand, or actually raising your existing website to top search engine ranking; you won’t just listen … you’ll see, hear, and do. Even before you leave the event, you will design and develop your own New Media solutions, and begin to experience real-time results that will continue to grow as you apply the solid strategies and integration plans you’ll also receive.

“Business as usual” is no longer an option, and that’s why the Dallas 2010 Optimization Summits should be a key element of your transformation plan. There will simply be no better opportunity or environment to develop the skills and knowledge you need to meet the challenges of today’s New Media world.  Joining us means that you’ve chosen for your business to survive.  But we’ll go you one better … be there and we’ll teach you how to THRIVE.

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

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