Optimization Summits » Jason Falls

Blah, Blah, Blog

admin — Fri, 04 Jun 2010 20:27:31 +0000

Blogging can be a great way to attract and engage customers and communicate your brand; but say the word to a lot of small business owners, and you’ll find yourself talking to the hand. For some, it’s a tech thing, and building and managing the administrative end of a blog (OMG, there’s code in there!) is a problem in itself. For others, the prospect of putting themselves out there in writing just isn’t a comfortable idea. Some people just aren’t sure exactly what benefits a blog can have, so why invest the time? But here’s some encouraging news: it is possible to create and manage a blog with just a little inspiration and very little technical know-how, that’s actually worth your while.

Point of Fact #1: The vast majority of those slick-looking blogs that you see out there weren’t built from scratch and didn’t require much expertise or expense. They were created using one of the more popular (mostly free) blogging platforms available on the web. These applications—including WordPress, TypePad, and Google’s popular platform, Blogger—will take you step-by-step through the creative, letting you point and click your way through a menu of available formats (themes) to decide how your blog will look, then easily customize the various elements of the theme (header/title, sidebar, links, main content blocks, images, etc.). With time, some experimentation, and a little self-education, you’ll get more familiar and comfortable with the creative/management end (the “dashboard”), and find that you can make more customized adjustments to your blog’s layout, including changing out images, colors, headers, and more; and add custom elements (sometimes called “widgets”) that perform specialized functions like displaying your Twitter feed in a sidebar, scrolling testimonials, a photo gallery, and more. But it’s important to know that a blog’s quality isn’t determined by the number or widgets you can cram onto the page. Even if the old adage that “Content Is King” were to die in relation to every other form of expression on the web, when it comes to blogs, it will always be fundamentally true.

Point of Fact #2: You don’t have to be Shakespeare. If you have any doubts, take a minute now to visit www.WordPress.com, www.Blogger.com, and www.TypePad.com and start clicking around. You’ll see blogs of all shapes and sizes and levels of literary capability; and you’ll very quickly realize that pretty much everybody these days has a blog, and if they can do it, you can, too! (You’ll also realize that there are way too many people out there who think it’s a great idea to put a cat in a dress, but that’s a topic for another day). Here’s what you need to know about composing for a blog—and about writing pretty much anything, when you get down to it: write what you know and the words will flow. If you’re at all good at what you do, then you know your customers and prospects fairly well. You’re familiar with their questions and their needs. You know exactly what you have to offer and how to communicate that to them in a way they can understand. Fall back on those real-world skills and channel them into blog entries that say it like you’d speak it, and you’ll be more than halfway to blogging success. For a fabulous example of all of the above, visit http://sethgodin.typepad.com/.

Point of Fact #3: When it comes to blogs, success is a seriously subjective thing, and it’s admittedly more than possible to totally waste your time. As with every other business effort, it’s important to have a plan that states what you hope to accomplish, delineates how you plan to get there, and identifies all the appropriate measures of success. If you want to get the word out about your products and services, then you’re shooting for high stats so focus on all the available opportunities to pull in more eyeballs by promoting your blog URL everywhere you can, and make sure you have tools in place to measure the visits you get. If you’re looking to boost brand loyalty, then focus on ongoing ideas like special rewards and “how to use our product better” features that focus on developing continuing relationships with the people who’ll visit your blog. I’ve had more than one person tell me they blog simply to get the ideas out of their head and into a place that helps them analyze things more objectively, which is a completely worthy goal in itself. The target here is incredibly broad, so just enter into the endeavor with your own idea of success as fully formed as possible if you care about making the most of your effort and time.

And finally, Point of Fact #4: There are so many more possibilities in blogging than we could ever fit into one article, so if you want the whole scoop on building a blog, make sure your plan for our next #OptSum event includes Scott Ellis’ workshop on WordPress 101: Build a Website in 4 Hours; and if you’re ready to go beyond the fundamentals, don’t miss Jason Falls’ workshop on Practical SEO for Corporate Blogs, and Mike Merrill’s workshop on Social Media ROI in the Real World just to name a few. We’ll see you there!

What is the Opportunity For Brands Using Social Media? Is That all? Part 3

admin — Sat, 17 Apr 2010 05:32:41 +0000

Optimization Summits founder, Tami Siewruk, speaks with (from left to right) Duncan Alney, Mark Juleen, Christopher Penn, Tami Siewruk, Mack Collier, Geno Church, Erica Campbell, Jason Falls and Jay Ehret about trending topics in social media.

What do you think the opportunity do you see for brands using social media?

Where Is Social Media Really Going? Part 2

admin — Wed, 14 Apr 2010 00:44:15 +0000

Where do you think Social Media is going? We look forward to hearing your views!

Will Social Media Be Dead In 5 Years? Part 1

admin — Thu, 08 Apr 2010 04:23:53 +0000

Thank you for stopping by! We would enjoy hearing where you think social media will be in the future so please feel free to leave us a comment.

Recaps and Links from #Optsum

admin — Wed, 31 Mar 2010 19:34:20 +0000

Follow our Workshop Leaders on Twitter

Jason Falls: Social Media Strategy, Measurement and ROI By Brett MarketingInProgress.com

6 Easy Ways To Implement Inbound Marketing Tactics By Workshop Leader Mark Roberge HubSpot

“Video & Photo Sharing for Optimum Growth & Brand Exposure” Presented by Erica Campbell For Rent Media Solutions

Social Media Marketing; Learn How to Move the Google Needle By Eric Brown

Move The Google Needle Presentation By Eric Brown

Takeaways from the Optimization Summits from #aptchat

“Content, Conversations, Community – How To Build Your Social Mullet” Presentation by Duncan Alney Firebelly Marketing

Email Marketing and Customer Retention by Christopher Penn Blue Sky Factory

Duct Tape Workbook PDF Presented by John Jantsch

Firebelly Marketing’s Duncan Alney had the opportunity to speak with John Jantsch, author of Duct Tape Marketing, about his new book The Referral Engine while both were at #optsum Video

Think Like A Rockstar: How to Build Fans and Community Around Your Social Media Efforts! Slideshare Presented by Mack Collier

Getting Out of the Social Media Bubble by Mack Collier

Sunday Night Confessions. Feeding My Inner Cookie Monster By Geno Church Brains On Fire

Blog Post by MarketingInProgress.com A Recap In Progress

Geno Church on Movements By Brett from MarketingInProgress.com

5 Things We Learned From The Dallas Optimization Summit by Ryan VanDenabeele

Beyond Facebook Part 1 By Mark Juleen, Brent Williams and Charity Hisle

Beyond Facebook Part 2 – Optimization Summit By Mark Juleen, Brent Williams and Charity

Achieving Measurable Results with Advanced Business Blogging Slideshare from Hubspot’s Mark Roberge

From 30lines Mike Whaling Here’s the video about Facebook he shared with the audience at My Mom’s on

Optimization Summit Resources by Jay

OptimizationSummits Recap: What Inspires You? By Jonathan Saar

Optsum recap Multifamily 5 by 5 video part 1 with Heather Blume

Twitter Stream for #optsum

The Poken from #optsum Video by Mark Juleen

Optsum recap Multifamily 5 by 5 video part 2 with Heather Blume

Workshop Leader Jason Falls

admin — Thu, 11 Mar 2010 06:01:56 +0000

Jason Falls – Social Media – Public Speaker – Educator – Speaking Video from Jason Falls on Vimeo.

Jason Falls of Social Media Explorer is one of the most in-demand public speakers in the social media, public relations and communications industries. This video shows why: His presentations are smart, funny, engaging and provide optimal value to audiences at conferences, corporate events, keynote addresses and business functions.

Jason will be presenting a Two, Two hour Workshop on Social Media Strategy, Measurement and ROI

This in-depth, two-part session will equip you with a ready-to-apply, real world approach to social media planning, including how to develop clear measures for tracking success and reporting hard and soft costs against returns on the investment. You’ll learn how approaching social media strategically makes achieving goals and measuring success easier; how to identify and quantify both hard costs of social media marketing and properly evaluate soft ones to determine what you get for your investment. Each participant will leave with a clearer understanding of their own goals and objectives for social media marketing and will have identified ways to measure the success of their specific efforts in the process

Roll Up Your Sleeves: See It. Hear It. & Do It. With The Leaders In Social Media

admin — Tue, 02 Mar 2010 02:34:21 +0000

Jason Falls Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement, but you’ll find some quotes about me from others below.

I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.

If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.

My work has resulted in social media executions deemed “innovative” and industry firsts, particularly in the spirits industry. One project I was involved in won a 2009 Sammy Award, the main honors given to work in social media. Paul Gillin, Tamar Weinberg and Kyle Lacy have written about my work in books, which is really flattering.

Perhaps the most fun I have is speaking and conducting seminars for conferences, groups and even private corporate events. I’ve spoken in three countries and on two continents, unless you count my late night soliloquies at the hotel bar in Cancun on vacation.

SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)

I maintain a handful of professional affiliations and memberships, including serving as president and co-founder of the Social Media Club Louisville. I am also a member of the Public Relations Society of America, International Association of Business Communicators and Greater Louisville Inc., (the Louisville Chamber of Commerce).

Giovanni Gallucci

A recovering .NET programmer turned tech evangelist who provides strategy for social media, brand development, and Online PR for forward-thinking companies and individuals. Giovanni designed, developed and deployed online communities when MySpace was no one’s space, has used a Mac since before the “i” anything, and created vertical search engines when Larry and Sergey (Google’s co-founders) were still undergrads.
Look for Giovanni’s upcoming book entitled “The Social Media Operator’s Manual” and “Facebook: An Hour A Day”published in October 2009. The nexus of Giovanni’s online universe can be found at gallucci.net. Giovanni is a keynote speaker who presents at national events like ad:tech, FlashForward, Macworld, and Search Engine Watch Live! and has been covered in a variety of media outlets including AdAge, AdWeek, The Dallas Morning News, Fox Business News, The Houston Chronicle, Inc. Magazine, InfoWorld, NBC, The New York Times, The London Telegraph, USA Today, and Wired Magazine among others.
Giovanni provides social media marketing services through Simply Interactive and other top-tier interactive agencies and public relations firms.

Duncan Alney, President, Firebelly Marketing

Duncan Alney is focused on configuring and integrating social media marketing strategies to help companies build emotional relationships and build value for both brands and their audiences. His clients include QDoba Mexican Grill, United Way, American Cancer Society, YATS, and J.C. Hart – and he works with his team to develop and measure conversations, content and community.

Duncan has worked in the brand communications field for 17 years, and holds degrees from Hanover College, USA and St. Xavier’s College, Calcutta, India. He’s an award winning short film maker and a voracious writer, blogging for Digitalia, a social media marketing blog, and publishing Passionati, an online magazine on music, film, travel, food, and life. Duncan is also an avid traveler, chaser of food experiences, photographer and film maker. He’s completed 5 marathons and several triathalons.

It wasn’t supposed to be like this. You launched a new blog or maybe you created a Facebook Fan Page, thinking that you’d tap into these amazing social media tools as a way to connect with your customers and create raving fans and passionate evangelists for your business. Now it’s 4 months later and you have 12 fans on your Facebook page, and virtual tumbleweeds taunt you as your blog struggles to reach 10 visitors a day.

What happened? Many companies find themselves in this exact situation, and this workshop will show you how to think like a rockstar. Rockstars don’t have customers, they have fans. And this doesn’t happen by accident, rockstars have a very special connection with their customers that makes them become raving fans for them and their products. Some companies are finding that they can use social media in many of these same ways to build vibrant online communities that are passionate about them.

In the “Think Like a Rockstar; How to Build Fans and Community Around Your Social Media Efforts” workshop, you will learn:
·   The four key things that Rockstars do to create fans for their work and how you can do the same with your social media efforts
·   The keys to building a vibrant community around your social media efforts
·   The importance of ‘fishing where the fish are’ when you’re trying to build awareness
·   How to create content that taps into the ‘Bigger Idea’ that’s more relevant and exciting to your customers

Mack Collier is a social media consultant, trainer and speaker that specializes in helping companies use social media to better connect with their customers. He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.

His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 200,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His thoughts and writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

Mack wrote this bio. The third-person thingie is just for fun. If you need to reach him/me, please email me.Jan 29th

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” published by Thomas Nelson, with foreword by Michael Gerber, author of The E-Myth and afterword by Guy Kawasaki.
After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.
He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling small business owners all over the world through workshops, the Duct Tape Marketing small business marketing system and the Duct Tape Marketing Authorized Coach network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
What Others Are Saying About Duct Tape Marketing Speaking Appearances

“John Jantsch was a fantastic keynote speaker for our eMarketing For Entrepreneurs Conference. Working with John was a pleasure, as he not only served as keynote speaker, but also as a breakout session facilitator. His vast knowledge and experience in the area of marketing — and specifically eMarketing — showed throughout the day. There is no doubt that John contributed to the conference’s incredible approval rating, with 97% of polled participants stating they would recommend the conference to others.”
-Brad Kleimann, Corporate College Cleveland, OH

“John Jantsch is one of the best resources available today for small business owners looking for real-world marketing ideas that actually work. Duct Tape Marketing proves that there are REAL business benefits to a disciplined approach to marketing!”
-Anne Plese, Marketing Alliance Manager, Sage Software

“Your presentation at our annual conference was informative, right on point and clearly targeted to our audience of independent information professionals. You provided practical insight on the topic of small business marketing that should be shared with all small business owners. You presented in a manner that was thoroughly captivating with just the right balance of humor. Our members left wanting more and anxious to put into practice the tips you provided. Thanks for the inspiration! “
-Jodi Gregory – President Association of Independent Information Professionals

“I thought I’d let you know that we thought the PRSA workshop yesterday was fantastic. We got a lot of great ideas from it. We have already set up our own blogs to practice our blogging skills.”
-Plattform Advertising

Mark Roberge, VP Sales, HubSpot

Mark Roberge is VP Sales at HubSpot, an Internet marketing software company based in Cambridge, MA. He oversees HubSpot’s entire sales function, having grown the department to 40+ sales reps and approximately 2,000 customers in just over two years. Prior to HubSpot, Mark founded and held executive positions in startups in the social media and mobile sectors. Mark started his career as a technology consultant with Accenture.

Mark holds an MBA from the MIT Sloan School of Management where he was a semi-finalist in the 2005 MIT $50K Business Plan competition and was awarded the Patrick McGovern award for his contributions to entrepreneurship at MIT. He holds a bachelor’s degree in Mechanical Engineering from Lehigh University. Mark has been featured in the Wall Street Journal, TechCrunch, and other major publications for his entrepreneurial ventures.

Mark is a regular speaker at MIT and various industry conferences on the topics of inbound marketing and sales 2.0.

John Pozadzides is the CEO of iFusion Labs (the parent company of Woopra), host of the popular Wealth Nation podcast, former Chief Marketing Officer for Layered Tech, founder of HTMLHelp.com, and former Vice President for SAVVIS Communications. John is also co-organizer of WordCamp Dallas 2008, WordCamp Dallas 2009, and likely the most prolific WordCamp videographer on the planet.

His site HTMLHelp.com was one of the first 3,000 domains on the Internet and was founded to teach people how to do Web development in the very early days, when John was also contributing to the development of the HTML language and the original CSS specifications. He was later named to the W3C’s Hall of Fame on the 10th anniversary of CSS (see Web Design Group).

You can also learn more if you simply Google “John P”. He is #1 out of about 188 million results! As a prolific author, he has published over 1,600 articles on his blog, which according to Alexa is about the 30,000th most visited site on the Internet (out of 500 million registered domains).

John routinely lectures on blogging, social media and web development and has been published and quoted as an industry expert in magazines, books and other periodicals around the world. In addition to being the CEO of his own start-up, he also acts as an angel investor and adviser to other start-ups.

John’s favorite quote:

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, and die gallantly.

Specialization is for insects.

—Robert A. Heinlein from The Notebook of Lazarus Long

V. Scott Ellis
Scott Ellis has been on the cutting edge of web technology since 1997 building websites, e-commerce engines and on-line marketing strategies for corporations and clients such as CSC, Vignette, IMB, Verizon and others. After a 2 1/2 year stint in Management Consulting with Risk Management Firm Protiviti, Scott co-founded BlackBox Technologies with partners Martin Wind and Victoria Wind who had been colleagues for the past 10 years. With a focus on Web 2.0 technologies and websites, BlackBox was established to provide technology guidance to all sizes of companies from start-up’s to large corporations interested in taking advantage of leading edge web technology.

With a background in web content management and design, Scott’s expertise has enabled him to build a practice around a philosophy of helping clients build technology into their business while keeping their business goals and ROI at the forefront rather than putting the technology first.

Scott holds a Bachelors in Psychology from Purdue University and currently resides in Dallas, TX.

Jay Ehret

Chief Officer of Awesomeness for The Marketing Spot in Woodway, Texas. A small business marketing coaching and consulting firm he founded in 2001. He is a marketing coach, consultant, speaker, and blog author. He specializes in building remarkable local brands with his 4-Spot Marketing Model.

Jay authors The Marketing Spot small business marketing blog and hosts and produces the Power to the Small Business podcast.

Jay is a frequent speaker at conferences and industry association events. He is a featured speaker at the 2010 National Golf Course Owners Association annual conference. In addition Jay has been a featured speaker at South by Southwest Interactive, the National Continuing Education Association Marketing 2.0 Conference, and the Houston Small Business Development Center. In November, Jay was a featured speaker at the premier Global Golf Marketing Conference in Seoul, Korea.

Jay is a media apostate and a social media antagonist. He doesn’t believe you need to cast your lot exclusively with traditional media, new media, social media, or whatever media term crops up in the next year. Jay believes in the doctrine of Straddling the Fence because the grass is greener on both sides.

Website: www.TheMarketingSpot.com

The Rock Stars Of Social Media

admin — Sun, 07 Feb 2010 05:15:13 +0000

Giovanni Gallucci

Duncan Alney, President, Firebelly Marketing

Mack wrote this bio. The third-person thingie is just for fun. If you need to reach him/me, please email me.Jan 29th

Mark Roberge, VP Sales, HubSpot

Mark is a regular speaker at MIT and various industry conferences on the topics of inbound marketing and sales 2.0.

John’s favorite quote:

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, and die gallantly.

Specialization is for insects.

—Robert A. Heinlein from The Notebook of Lazarus Long

Scott holds a Bachelors in Psychology from Purdue University and currently resides in Dallas, TX.

Jay Ehret

Jay authors The Marketing Spot small business marketing blog and hosts and produces the Power to the Small Business podcast.

Website: www.TheMarketingSpot.com
Blog: www.TheMarketingSpotBlog.com
Podcast: http://TheMarketingSpot.podomatic.com/
Facebook: www.Facebook.com/TheMarketingSpot
Twitter: http://Twitter.com/TheMarketingGuy
YouTube: www.YouTube.com/TheMarketingSpot

See It. Hear It. Do It. with Jason Falls

admin — Fri, 29 Jan 2010 23:30:35 +0000

At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on topics ranging from Social Media to Revenue Management, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!

REAL-TIME RESULTS

Whether it’s designing a real Facebook page that’s optimized to develop stronger relationships with your customers, or using WordPress to design a powerfully communicative website or blog that represents your newly optimized brand, or actually raising your existing website to top search engine ranking; you won’t just listen … you’ll see, hear, and do. Even before you leave the event, you will design and develop your own New Media solutions, and begin to experience real-time results that will continue to grow as you apply the solid strategies and integration plans you’ll also receive.

“Business as usual” is no longer an option, and that’s why the Dallas 2010 Optimization Summits should be a key element of your transformation plan. There will simply be no better opportunity or environment to develop the skills and knowledge you need to meet the challenges of today’s New Media world. Joining us means that you’ve chosen for your business to survive. But we’ll go you one better … be there and we’ll teach you how to THRIVE.

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

Internet marketing conference, Social Media Measurement, OptimizationSsummits, Social media, Social media ROI, Social-media-marketing, Social-media-strategy

See It. Hear It. Do It. with Jason Falls

admin — Sat, 16 Jan 2010 18:21:20 +0000

REAL-TIME RESULTS

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

Internet marketing conference, Social Media Measurement, OptimizationSsummits, Social media, Social media ROI, Social-media-marketing, Social-media-strategy

See It. Hear It. Do It. Integration Luncheon

admin — Wed, 13 Jan 2010 22:12:50 +0000

Optional: New Media Integration Luncheon

The 2010 Optimization Summits are designed to deliver a vast wealth of new skills, knowledge, resources, and hands-on experiences. You’ll have the tools that it takes; but to reach the pinnacle of success, you’ll need to combine all of those elements into a strategy that’s worth far more than the sum of its parts! The Integration Luncheon will deliver step-by-step instruction on exactly how to weave all of what you’ve learned into your overall marketing strategy!

REAL-TIME RESULTS

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

Internet marketing conference, Social Media Measurement, optimization summits, social media, social media ROI, social-media-marketing, social-media-strategy