Maximize your marketing efforts and reach more prospective customers with online video. Highlighted below are the top eight ways to generate even more exposure through various social networking avenues using your community video.
1. Email Signature:
Including a hyperlink to your video in your signature allows prospective customers easy access to virtual contact with your community.

2. Facebook® Status Updates:

Posting the YouTube ™ link in your status update provides a measurable distribution channel allowing syndication of your video through fans’ newsfeeds. It affords customers the opportunity to share with family and friends who are potentially searching for products and services, leading to increased views and positive sentiment.

3. MySpace ™ Status Updates:

Posting the YouTube link or MySpace video link to  video in status updates creates consistency across platforms and encourages employees and customers to post. It affords customers the opportunity to share with  family and friends who are potentially searching for your service or product, leading to increased views and positive sentiment.

4. LinkedIn® Status Updates:

Posting a YouTube link to statuses allows for exposure among influencers and other contacts and encourages employees and customers to post, increasing relevant viewership.

5. Twitter ™ Status Updates:

Tweet your video through work and encourage customers to tweet. This affords followers the ability to resend to their followers, allowing promotion of the community and increasing the probability of your video going viral.

6. Embed Video on Blog:

Embedded code to your blog coupled with written and video content provides prospective customers a comprehensive overview of what to expect. Embedding can easily be shared with friends and creates another distribution channel, which maximizes viral potential.

7. Embed Video on MySpace Profile:

You can embed video on your profile through albums and tagging friends, allowing consistent branding across platforms. Embedding video also enables feedback from prospective clients.

8. Facebook Page URL Options:

Posting the video link allows prospective customers to find all the necessary information in one place.
Erica Campbell has experience across multiple industries including automotive, real estate, heavy equipment, travel, sports and entertainment. Campbell joined Dominion Enterprises in 2004 and currently serves as the Senior Manager of New Media Marketing for For Rent Media Solutions. Her experience includes developing, executing, optimizing and analyzing social media strategic plans across multiple channels including blogs, social networking sites, video sharing sites and other conversational media. She spends a great deal of time building relationships with social media influencers, bloggers and new consumer business to generate awareness of clients and products. Campbell is also responsible for managing the email marketing campaigns. In addition, Campbell is an industry speaker and conducts added value Webinars for customers as well as training for For Rent Media Solutions employees nationwide.

erica.campbell@forrent.com | www.ForRent.com
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