Optimization Summits 2010 | Optimization Summits

by admin on June 18, 2010 in New Media

What’s All the Buzz About Mobile Marketing?

Remember the good old days? All you had to worry about was whether or not your website looked great on a 17” monitor and worked in Internet Explorer and Firefox, and if somebody said they couldn’t get your site to load just right in Safari, you asked “what the heck is that?!?” And then—just when things had settled down a bit—came the mobile web … and that huge collective groan you heard was the sound of a million digital content designers saying “Let me get this straight … you seriously want me to make this work on a three-inch screen?”

So why do those three-inch screens even matter? Because right now, it’s estimated that more than 40% of US consumers use smartphones, with the number growing rapidly as mobile hardware and software functionality becomes more and more sophisticated and enticing. You probably know somebody (or more likely several somebodies) who can hardly wait to get their hands on the new iPhone 4; and a friend of mine recently joked that while “Wanna see my Droid?” has always been a hot pickup line among Star Wars nerds, it’s now a perfectly mainstream question asked by people who don’t even adhere to the Jedi Code.

Here in the US, iPhones, Androids, and Blackberries are leading the pack when it comes to mobile data use, in that order; and access to mobile data is projected to grow by 40% over the next five years. So if those numbers matter enough to you to begin thinking about reaching your audience via their smartphones, here are a few tips and considerations to keep in mind:

Go small or go home. While it’s possible for mobile users to access your “regular” website on a smartphone, it’s also possible for their heads to explode from the eyestrain alone, not to mention the frustration of sliding the page around to get little glimpses of what you have to say. If you’re serious about delivering content to mobile users, create a mobile-optimized site.

Think on your feet. The information needs of a user on the go aren’t the same as one at a desk. They want quick access to only the information they need most; so repurpose your existing web content for the mobile web by zeroing in on the portion of your product, service, and message that are most important to a user on the move.

WWWWH. You’re limited by both space and time thanks to the size of the screen and the user’s need for immediate info; so keep it simple. Who (you are), What (you do), When (you’re open), Where (to find you), and How (to contact you). Simply covering those five bases will go a long way toward making your mobile website a powerful marketing tool.

The world of mobile content is growing and changing like crazy, and the factors that should be considered in reaching your mobile audience are far too many to cover in one blog post alone. If you want to know how to make the most of the tremendous opportunity that mobile marketing represents, join us for “What’s All The Buzz About Mobile Marketing” presented by Tim Grace on September 17th at our next Social Media Optimization Summits event. In this four-hour workshop, you’ll see and hear how to use mobile marketing to attract new customers and build the loyalty of your existing ones, including: integrating mobile marketing into your existing campaigns and strategies; how to optimize your existing web presence for mobile devices; when native apps are needed (iPhone, Droid, etc.) and what’s involved in building these tools; leveraging the power of texting and location-based services; and put your new skills and knowledge to work as you join in creating a mobile-optimized site and an iPhone app while the workshop is underway!

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by admin on June 4, 2010 in New Media, Social Media

Blah, Blah, Blog

Blogging can be a great way to attract and engage customers and communicate your brand; but say the word to a lot of small business owners, and you’ll find yourself talking to the hand. For some, it’s a tech thing, and building and managing the administrative end of a blog (OMG, there’s code in there!) is a problem in itself. For others, the prospect of putting themselves out there in writing just isn’t a comfortable idea. Some people just aren’t sure exactly what benefits a blog can have, so why invest the time? But here’s some encouraging news: it is possible to create and manage a blog with just a little inspiration and very little technical know-how, that’s actually worth your while.

Point of Fact #1: The vast majority of those slick-looking blogs that you see out there weren’t built from scratch and didn’t require much expertise or expense. They were created using one of the more popular (mostly free) blogging platforms available on the web. These applications—including WordPress, TypePad, and Google’s popular platform, Blogger—will take you step-by-step through the creative, letting you point and click your way through a menu of available formats (themes) to decide how your blog will look, then easily customize the various elements of the theme (header/title, sidebar, links, main content blocks, images, etc.). With time, some experimentation, and a little self-education, you’ll get more familiar and comfortable with the creative/management end (the “dashboard”), and find that you can make more customized adjustments to your blog’s layout, including changing out images, colors, headers, and more; and add custom elements (sometimes called “widgets”) that perform specialized functions like displaying your Twitter feed in a sidebar, scrolling testimonials, a photo gallery, and more. But it’s important to know that a blog’s quality isn’t determined by the number or widgets you can cram onto the page. Even if the old adage that “Content Is King” were to die in relation to every other form of expression on the web, when it comes to blogs, it will always be fundamentally true.

Point of Fact #2: You don’t have to be Shakespeare. If you have any doubts, take a minute now to visit www.WordPress.com, www.Blogger.com, and www.TypePad.com and start clicking around. You’ll see blogs of all shapes and sizes and levels of literary capability; and you’ll very quickly realize that pretty much everybody these days has a blog, and if they can do it, you can, too! (You’ll also realize that there are way too many people out there who think it’s a great idea to put a cat in a dress, but that’s a topic for another day). Here’s what you need to know about composing for a blog—and about writing pretty much anything, when you get down to it: write what you know and the words will flow. If you’re at all good at what you do, then you know your customers and prospects fairly well. You’re familiar with their questions and their needs. You know exactly what you have to offer and how to communicate that to them in a way they can understand. Fall back on those real-world skills and channel them into blog entries that say it like you’d speak it, and you’ll be more than halfway to blogging success. For a fabulous example of all of the above, visit http://sethgodin.typepad.com/.

Point of Fact #3: When it comes to blogs, success is a seriously subjective thing, and it’s admittedly more than possible to totally waste your time. As with every other business effort, it’s important to have a plan that states what you hope to accomplish, delineates how you plan to get there, and identifies all the appropriate measures of success. If you want to get the word out about your products and services, then you’re shooting for high stats so focus on all the available opportunities to pull in more eyeballs by promoting your blog URL everywhere you can, and make sure you have tools in place to measure the visits you get. If you’re looking to boost brand loyalty, then focus on ongoing ideas like special rewards and “how to use our product better” features that focus on developing continuing relationships with the people who’ll visit your blog. I’ve had more than one person tell me they blog simply to get the ideas out of their head and into a place that helps them analyze things more objectively, which is a completely worthy goal in itself. The target here is incredibly broad, so just enter into the endeavor with your own idea of success as fully formed as possible if you care about making the most of your effort and time.

And finally, Point of Fact #4: There are so many more possibilities in blogging than we could ever fit into one article, so if you want the whole scoop on building a blog, make sure your plan for our next #OptSum event includes Scott Ellis’ workshop on WordPress 101: Build a Website in 4 Hours; and if you’re ready to go beyond the fundamentals, don’t miss Jason Falls’ workshop on Practical SEO for Corporate Blogs, and Mike Merrill’s workshop on Social Media ROI in the Real World just to name a few. We’ll see you there!

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by admin on April 7, 2010 in Social Media

Will Social Media Be Dead In 5 Years? Part 1

Optimization Summits founder, Tami Siewruk, speaks with (from left to right) Duncan Alney, Mark Juleen, Christopher Penn, Tami Siewruk, Mack Collier, Geno Church, Erica Campbell, Jason Falls and Jay Ehret about trending topics in social media.

Thank you for stopping by! We would enjoy hearing where you think social media will be in the future so please feel free to leave us a comment.

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by admin on March 31, 2010 in Social Media

Recaps and Links from #Optsum

Follow our Workshop Leaders on Twitter

Jason Falls: Social Media Strategy, Measurement and ROI By Brett MarketingInProgress.com

6 Easy Ways To Implement Inbound Marketing Tactics By Workshop Leader Mark Roberge HubSpot

“Video & Photo Sharing for Optimum Growth & Brand Exposure” Presented by Erica Campbell For Rent Media Solutions

Social Media Marketing; Learn How to Move the Google Needle By Eric Brown

Move The Google Needle Presentation By Eric Brown

Takeaways from the Optimization Summits from #aptchat

“Content, Conversations, Community – How To Build Your Social Mullet” Presentation by Duncan Alney Firebelly Marketing

Email Marketing and Customer Retention by Christopher Penn Blue Sky Factory

Duct Tape Workbook PDF Presented by John Jantsch

Firebelly Marketing’s Duncan Alney had the opportunity to speak with John Jantsch, author of Duct Tape Marketing, about his new book The Referral Engine while both were at #optsum Video

Think Like A Rockstar: How to Build Fans and Community Around Your Social Media Efforts! Slideshare Presented by Mack Collier

Getting Out of the Social Media Bubble by Mack Collier

Sunday Night Confessions. Feeding My Inner Cookie Monster By Geno Church Brains On Fire

Blog Post by MarketingInProgress.com A Recap In Progress

Geno Church on Movements By Brett from MarketingInProgress.com

5 Things We Learned From The Dallas Optimization Summit by Ryan VanDenabeele

Beyond Facebook Part 1 By Mark Juleen, Brent Williams and Charity Hisle

Beyond Facebook Part 2 – Optimization Summit By Mark Juleen, Brent Williams and Charity

Achieving Measurable Results with Advanced Business Blogging Slideshare from Hubspot’s Mark Roberge

From 30lines Mike Whaling Here’s the video about Facebook he shared with the audience at My Mom’s on

Optimization Summit Resources by Jay

OptimizationSummits Recap: What Inspires You? By Jonathan Saar

Optsum recap Multifamily 5 by 5 video part 1 with Heather Blume

Twitter Stream for #optsum

The Poken from #optsum Video by Mark Juleen

Optsum recap Multifamily 5 by 5 video part 2 with Heather Blume

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by admin on March 23, 2010 in Social Media

Tweets from #optsum

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by admin on March 15, 2010 in Social Media

Social Media Optimization Summits

Dear Colleagues,

This is just a brief note to help you prepare for next week’s Optimization Summit event in Dallas!

The event is being held at the Sheraton, Dallas; physical address 400 North Olive Street, Dallas, TX 75201. Should you need to contact the hotel directly, please call toll free: 1-866-716-8134. Hotel, airport, and ground transportation information is available at http://optimizationsummits.com/?page_id=50.
The event begins with a Meet & Greet Tweet Up, sponsored by For Rent Media Solutions, at the Sheraton’s Draft Media Sports Bar on the lobby level of the hotel from 6:00-8:00 pm on Monday, March 22. Stop at the Multifamilypro staff table on your way in to receive your nametag and agenda booklet. If you miss the Meet & Greet, we’ll continue check-in at 7:00 am on Tuesday morning in the Houston Preconvene area located outside of Houston Ballrooms B & C on the 3^rd floor of the Sheraton Conference Center.
The complete event agenda is available at http://optimizationsummits.com/?page_id=553.
The Workshops on Tuesday and Wednesday are hands-on, so bring your laptop! Electrical outlets will be available, but make sure your battery is fully charged just in case you’re accidentally unplugged. Wireless internet access will be available in all Workshop rooms free of charge.
General attendee prerequisites are listed at http://optimizationsummits.com/?page_id=996.
If you plan to attend Erica Campbell’s workshop on Video & Photo Sharing for Optimal Growth & Brand Exposure on Wednesday, visit http://optimizationsummits.com/?page_id=281 now to review course prerequisites.
If you’re attending Wednesday’s Beyond Facebook: Marketing On Other Social Networks workshops led by Mark Juleen, Charity Hisle, and Brent Williams, please take a moment to review the course prerequisites at http://optimizationsummits.com/wp-content/uploads/2009/12/Prerequisites-for-Beyond-Facebook.pdf.

Building An Awesome Brand! Here’s a little prep work: Designing Brand Identity

Please be careful to keep all your gadgets with you throughout the event or label them so we can easily reunite you with anything that gets lost, left behind, or might be easily confused with somebody else’s (especially laptop power cords).

Before Next Week:

Take a moment to visit your registration file for the event at http://www..regonline.com/checkin.asp?eventid=804031# (click on “Already Registered” to access your file) and make certain all of your contact information is correct. This info will be used to create the event Networking Directory that all attendees will receive so that you can maintain the valuable connections you’ll make next week!
You should already be following us on Twitter @Time2Optimize, but you can now also add our attendee-only twitter channel which we’ll begin using at the event, @optsumattendees The event hashtag is #optsum. You can find us on Facebook at Optimization Summits, too!

If you have any questions at all, please don’t hesitate to reply here or call us at 727-784-9469!

We’ll see you there!

Tami & Team Multifamilypro

As part of your Optimization Summits registration, you’re going to receive a Poken! Visit http://www.poken.com/web/guest/go

before the event to open your free Poken account and enter your contact info so you’ll be ready to link your Poken to the account as soon as you receive it, and start sharing contact info with other attendees!

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by admin on February 18, 2010 in Social Media

The Dos and Don’ts of Social Media Marketing

By Pam Lontos

NOTE: Pam Lontos is president of PR/PR, a public relations firm that works with speakers, authors and experts. She is the author of “I See Your Name Everywhere” and is a former vice president for Disney’s Shamrock Broadcasting.

If you haven’t gotten on the Social Media Marketing (SMM) bandwagon yet because you think it’s just a fad with no real bottom line benefit, think again. One professional speaker has been using SMM for less than six months and has received two book contracts with mainstream publishers, has contracted four full-fee speaking engagements, has secured a keynote for a large international convention, has been contracted for a monthly column in a large distribution magazine, has received a consulting deal in a new niche market, and has contracted with two foreign governments for consulting services … all because of social media marketing.

“But that’s just a fluke,” you may say. Not so … the fact is for those who do SMM regularly, these kind of results are more common than you’d think!

If you’re ready to receive some serious benefits from your SMM campaign, adhere to the following dos and don’ts.

·Don’t be unpredictable.
You want people to know that they’re going to get a message from you every Monday, Wednesday and Friday (or whatever days you decide). So pick a distribution schedule and stick with it. If necessary, put reminders in your calendar so you remember to post your microblogs on those days.

·Don’t abandon your traditional PR.
Don’t assume that you can abandon everything outside of the social media marketing realm once you start having some success. SMM is just one part of the funnel that brings people to your product funnel. It’s a useful and cheap part, but you also need the credibility and marketing from other traditional publicity tools, such as print publicity, radio interviews and television appearances. In addition, some online reputation sites will give you a lower ranking if you don’t have anything in the “real world.” Just remember, you still need media exposure and a physical presence, in addition to your online presence. Acclaimed financial expert Suze Orman is at the top of her game because you see her name everywhere – she’s interviewed in magazines and newspapers, is seen on TV and heard over the radio. That’s why so many of us rely on her advice; she is seen as the financial expert because she is all over the media. So, be sure to keep getting publicity in print and other traditional media, in addition to generating attention with SMM.

·Don’t be negative.
Unless your image or brand has something to do with complaining, don’t do it. Only complain if complaining is what you’re known for. It’s better to give positive reinforcement in your microblogs because people are bombarded with negative messages every day. You don’t want your message to be lost among the other negative ones. You want to be the one positive thing in people’s day. You want them to look forward to the next time they get your message.

·Do follow the right format for your microblogs.
Be sure that your micro-blogs include helpful advice, insightful tips or unique trends that your followers will learn from; this kind of information will grab their attention and make them want more. Each microblog should be 140 characters, including punctuation and spacing, in addition to your Web site link at the end. The more helpful and unique your messages are, the more interest you will generate, thus bringing more people back to your site.

·Do “funnel” your SMM contacts to your Web site.
The goal of your microblogs is not only to reach your target audience and help them solve their problems, but also to drive them back to your Web site to sell your products or services. That’s why it’s so important to include your Web site at the end of your microblog message. So, when your readers want more information or want to buy your products and services, they can go directly to the source: you!

·Do have a place to collect all your postings.
Anytime you do a post on Twitter, Facebook or any of the other SMM sites, you’re really creating a microblog. You need a place where your microblogs collect. Twitter provides that service, but if you use theirs you’re giving them all the traffic. Rather, have your microblogs collect on your own blog.
Then you can have your long posts there, as well as your shorter microblogs.

·Do devote enough time to your SMM campaign.
Individuals who are successful with SMM spend an average of five to seven hours per week developing and working within their network. If you can write your microblogs quickly you won’t add too much time. Remember, it’s not always about the number of contacts you collect, but rather having the “right” contacts and reaching your target audience.

·Do make sure your profile is 100 percent complete.
You won’t get ranked in the social media searches unless your profile is 100 percent complete. Realize that a photo for your profile accounts for 20-40 percent of your ranking, so if you don’t include a picture, you’re setting yourself up for failure. Therefore, the biggest profile factor after your name and e-mail address is your photo. And by the way, logos don’t count as a photo, even if your logo includes a picture of a face. The bottom line is if you want your message to spread through the Internet, make sure your profile is complete.

Get Famous with SMM
Social Media Marketing is a vital addition to any PR campaign. When you follow these simple dos and don’ts, you’ll get people following your every move, which will lead to more customers and higher sales – the exact payoff every business needs.

ABOUT THE AUTHOR
Pam Lontos is president of PR/PR, a public relations firm that works with speakers, authors and experts. She is the author of “I See Your Name Everywhere” and is a former vice president for Disney’s Shamrock Broadcasting. PR/PR has placed clients in publications such as USA Today, Entrepreneur, Time, Reader’s Digest, and Cosmopolitan. PR/PR works with established speakers, as well as those just launching their careers. For a free consultation, e-mail Pam@prpr.net or call 407-299-6128. To receive free publicity tips, go to www.PRPR.net and register for the monthly e-newsletter, PR/PR Pulse!

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by admin on February 2, 2010 in Social Media

See It. Hear It. Do It. with Duncan Alney

Best Practices: Content, Conversation, and Community: Building the Social Media Mullet ,Workshop Leader Duncan Alney, President, Firebelly Marketing

This is an intermediate to advanced session about building sticky content that engages or mobilizes people, starting conversations and achieving conversation momentum, and building community with the goal of developing relationships and deep trust. You’ll see real case studies from big and small companies, as well some valuable best practices. The marketing landscape is changing dramatically, and new social platforms are changing the way customers and businesses interact, communicate, and influence each other. Create a meaningful connection with your online audience by not only building a solid, valuable fact base, but also understanding the emotional, intellectual, and behavioral insights and motivations behind your audiences’ buying decisions. You’ll walk away with the know-how to use text, images, video, contests, and more to meet and exceed the informational expectations, demands, and desires of your online audience; employ a growth strategy that will increase your audience over time; engage friends, fans, and followers in an ongoing conversation; and keep them coming back for more!

Duncan Alney, President, Firebelly Marketing

Duncan Alney is focused on configuring and integrating social media marketing strategies to help companies build emotional relationships and build value for both brands and their audiences. His clients include QDoba Mexican Grill, United Way, American Cancer Society, YATS, and J.C. Hart – and he works with his team to develop and measure conversations, content and community.

Duncan has worked in the brand communications field for 17 years, and holds degrees from Hanover College, USA and St. Xavier’s College, Calcutta, India. He’s an award winning short film maker and a voracious writer, blogging for Digitalia, a social media marketing blog, and publishing Passionati, an online magazine on music, film, travel, food, and life. Duncan is also an avid traveler, chaser of food experiences, photographer and film maker. He’s completed 5 marathons and several triathalons.

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by admin on January 30, 2010 in Social Media

See It. Hear It. Do It. with Mack Collier

It wasn’t supposed to be like this. You launched a new blog or maybe you created a Facebook Fan Page, thinking that you’d tap into these amazing social media tools as a way to connect with your customers and create raving fans and passionate evangelists for your business. Now it’s 4 months later and you have 12 fans on your Facebook page, and virtual tumbleweeds taunt you as your blog struggles to reach 10 visitors a day.

What happened?

Many companies find themselves in this exact situation, and this workshop will show you how to think like a rockstar. Rockstars don’t have customers, they have fans. And this doesn’t happen by accident, rockstars have a very special connection with their customers that makes them become raving fans for them and their products. Some companies are finding that they can use social media in many of these same ways to build vibrant online communities that are passionate about them.

In the “Think Like a Rockstar; How to Build Fans and Community Around Your Social Media Efforts” workshop, you will learn:
·   The four key things that Rockstars do to create fans for their work and how you can do the same with your social media efforts
·   The keys to building a vibrant community around your social media efforts
·   The importance of ‘fishing where the fish are’ when you’re trying to build awareness
·   How to create content that taps into the ‘Bigger Idea’ that’s more relevant and exciting to your customers

Mack Collier is a social media consultant, trainer and speaker that specializes in helping companies use social media to better connect with their customers. He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.

His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 200,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His thoughts and writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

Mack wrote this bio. The third-person thingie is just for fun. If you need to reach him/me, please email me.

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by admin on January 29, 2010 in Social Media

See It. Hear It. Do It. with Jason Falls

Jason Falls Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement, but you’ll find some quotes about me from others below.

I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.

If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.

My work has resulted in social media executions deemed “innovative” and industry firsts, particularly in the spirits industry. One project I was involved in won a 2009 Sammy Award, the main honors given to work in social media. Paul Gillin, Tamar Weinberg and Kyle Lacy have written about my work in books, which is really flattering.

Perhaps the most fun I have is speaking and conducting seminars for conferences, groups and even private corporate events. I’ve spoken in three countries and on two continents, unless you count my late night soliloquies at the hotel bar in Cancun on vacation.

SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)

I maintain a handful of professional affiliations and memberships, including serving as president and co-founder of the Social Media Club Louisville. I am also a member of the Public Relations Society of America, International Association of Business Communicators and Greater Louisville Inc., (the Louisville Chamber of Commerce).

At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on topics ranging from Social Media to Revenue Management, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!

REAL-TIME RESULTS

Whether it’s designing a real Facebook page that’s optimized to develop stronger relationships with your customers, or using WordPress to design a powerfully communicative website or blog that represents your newly optimized brand, or actually raising your existing website to top search engine ranking; you won’t just listen … you’ll see, hear, and do. Even before you leave the event, you will design and develop your own New Media solutions, and begin to experience real-time results that will continue to grow as you apply the solid strategies and integration plans you’ll also receive.

“Business as usual” is no longer an option, and that’s why the Dallas 2010 Optimization Summits should be a key element of your transformation plan. There will simply be no better opportunity or environment to develop the skills and knowledge you need to meet the challenges of today’s New Media world. Joining us means that you’ve chosen for your business to survive. But we’ll go you one better … be there and we’ll teach you how to THRIVE.

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

Internet marketing conference, Social Media Measurement, OptimizationSsummits, Social media, Social media ROI, Social-media-marketing, Social-media-strategy

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by admin on January 25, 2010 in Social Media

See It. Hear It. Do It. With Duct Tape Marketing

Duct Tape Marketing Using Social Media to Generate Referrals – Wednesday- Two, Two Hour Sessions

Everyone’s buzzing about the awesome online global power of social media tools, but few people focus on touting practical ways to use social media to generate leads and referrals for the local business. In this session, John Jantsch, author of Duct Tape Marketing, will reveal practical strategies and tactics that any small business can use to leverage online social media tools to create deeper customer relationships, valuable strategic partnerships, local leads and ultimately more sales and profits.

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” published by Thomas Nelson, with foreword by Michael Gerber, author of The E-Myth and afterword by Guy Kawasaki.
After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.
He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling small business owners all over the world through workshops, the Duct Tape Marketing small business marketing system and the Duct Tape Marketing Authorized Coach network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
What Others Are Saying About Duct Tape Marketing Speaking Appearances

“John Jantsch was a fantastic keynote speaker for our eMarketing For Entrepreneurs Conference. Working with John was a pleasure, as he not only served as keynote speaker, but also as a breakout session facilitator. His vast knowledge and experience in the area of marketing — and specifically eMarketing — showed throughout the day. There is no doubt that John contributed to the conference’s incredible approval rating, with 97% of polled participants stating they would recommend the conference to others.”
-Brad Kleimann, Corporate College Cleveland, OH

“John Jantsch is one of the best resources available today for small business owners looking for real-world marketing ideas that actually work. Duct Tape Marketing proves that there are REAL business benefits to a disciplined approach to marketing!”
-Anne Plese, Marketing Alliance Manager, Sage Software

“Your presentation at our annual conference was informative, right on point and clearly targeted to our audience of independent information professionals. You provided practical insight on the topic of small business marketing that should be shared with all small business owners. You presented in a manner that was thoroughly captivating with just the right balance of humor. Our members left wanting more and anxious to put into practice the tips you provided. Thanks for the inspiration! “
-Jodi Gregory – President Association of Independent Information Professionals

“I thought I’d let you know that we thought the PRSA workshop yesterday was fantastic. We got a lot of great ideas from it. We have already set up our own blogs to practice our blogging skills.”
-Plattform Advertising

At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops topics on Social Media marketing, management and training , all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!

REAL-TIME RESULTS

Whether it’s designing a real Facebook page that’s optimized to develop stronger relationships with your customers, or using WordPress to design a powerfully communicative website or blog that represents your newly optimized brand, or actually raising your existing website to top search engine ranking; you won’t just listen … you’ll see, hear, and do. Even before you leave the event, you will design and develop your own New Media solutions, and begin to experience real-time results that will continue to grow as you apply the solid strategies and integration plans you’ll also receive.

“Business as usual” is no longer an option, and that’s why the Dallas 2010 Optimization Summits should be a key element of your transformation plan. There will simply be no better opportunity or environment to develop the skills and knowledge you need to meet the challenges of today’s New Media world. Joining us means that you’ve chosen for your business to survive. But we’ll go you one better … be there and we’ll teach you how to THRIVE.

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

Internet marketing conference, Social Media Measurement, optimization summits, social media, social media ROI, social-media-marketing, social-media-strategy

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by admin on January 22, 2010 in Uncategorized

3 Tips For Revisiting The Sales Process

Dallas Optimization Summits Workshop Leader Mark Roberge is the Vice President of Sales at HubSpot.

He will be leading, Achieving Measurable Results with Advanced Business Blogging

Creating content is one of the most successful inbound marketing strategies a company can use to get found by prospects online, and one of the best ways to do this is through business blogging. As a corporate blog is a central place for customers, prospects and like-minded individuals to share ideas, discuss trends, and present a vision, it ultimately reinforces a company’s image and brand as a thought-leader and visionary in its industry. This workshop will teach attendees how to how to turn their blog into a powerful business tool that will engage customers in a conversation while also improving search engine rankings. Attendees will learn how to create a business blog that will pull in the right prospects, reach their Internet marketing goals without breaking the bank, and attract loyal customers through comprehensive SEO techniques and other inbound marketing methodologies.

Specifically, attendees will walk away from the workshop with an understanding of:
·   The tactics for building a brand loyalty program through a business blog
·   How to create top-notch, keyword-rich content
·   How to use a blog to generate leads and sales for their business
·   SEO techniques to increase awareness for a corporate blog
·   How to build your blog’s subscription base
·   Comprehensive methodologies on how to write a quick and effective blog article
·   Simple tips and tricks to promote a blog
·   How to measure the performance of your blog

Mark Roberge, VP Sales, HubSpot

Mark Roberge is VP Sales at HubSpot, an Internet marketing software company based in Cambridge, MA. He oversees HubSpot’s entire sales function, having grown the department to 40+ sales reps and approximately 2,000 customers in just over two years. Prior to HubSpot, Mark founded and held executive positions in startups in the social media and mobile sectors. Mark started his career as a technology consultant with Accenture.

Mark holds an MBA from the MIT Sloan School of Management where he was a semi-finalist in the 2005 MIT $50K Business Plan competition and was awarded the Patrick McGovern award for his contributions to entrepreneurship at MIT. He holds a bachelor’s degree in Mechanical Engineering from Lehigh University. Mark has been featured in the Wall Street Journal, TechCrunch, and other major publications for his entrepreneurial ventures.

Mark is a regular speaker at MIT and various industry conferences on the topics of inbound marketing and sales 2.0.

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by admin on January 21, 2010 in Social Media

See It. Hear It. Do It. With John P

Websites-Tuesday -One Two Hour Workshop
This session is designed to reveal the latest capabilities in website design and functionality. We’ll examine the components a website needs to fully serve today’s customer demands and desires, and discuss specific elements that will make your site stand out from the rest. You’ll walk away with the knowledge of what’s possible on the web today and how to optimize your site’s ability to satisfy your customers and attract more new business, starting now!

John Pozadzides is the CEO of iFusion Labs (the parent company of Woopra), host of the popular Wealth Nation podcast, former Chief Marketing Officer for Layered Tech, founder of HTMLHelp.com, and former Vice President for SAVVIS Communications. John is also co-organizer of WordCamp Dallas 2008, WordCamp Dallas 2009, and likely the most prolific WordCamp videographer on the planet.

His site HTMLHelp.com was one of the first 3,000 domains on the Internet and was founded to teach people how to do Web development in the very early days, when John was also contributing to the development of the HTML language and the original CSS specifications. He was later named to the W3C’s Hall of Fame on the 10th anniversary of CSS (see Web Design Group).

You can also learn more if you simply Google “John P”. He is #1 out of about 188 million results! As a prolific author, he has published over 1,600 articles on his blog, which according to Alexa is about the 30,000th most visited site on the Internet (out of 500 million registered domains).

John routinely lectures on blogging, social media and web development and has been published and quoted as an industry expert in magazines, books and other periodicals around the world. In addition to being the CEO of his own start-up, he also acts as an angel investor and adviser to other start-ups.

John’s favorite quote:

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, and die gallantly.

Specialization is for insects.

—Robert A. Heinlein from The Notebook of Lazarus Long

At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on topics ranging from Social Media to Revenue Management, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!

REAL-TIME RESULTS

Whether it’s designing a real Facebook page that’s optimized to develop stronger relationships with your customers, or using WordPress to design a powerfully communicative website or blog that represents your newly optimized brand, or actually raising your existing website to top search engine ranking; you won’t just listen … you’ll see, hear, and do. Even before you leave the event, you will design and develop your own New Media solutions, and begin to experience real-time results that will continue to grow as you apply the solid strategies and integration plans you’ll also receive.

“Business as usual” is no longer an option, and that’s why the Dallas 2010 Optimization Summits should be a key element of your transformation plan. There will simply be no better opportunity or environment to develop the skills and knowledge you need to meet the challenges of today’s New Media world. Joining us means that you’ve chosen for your business to survive. But we’ll go you one better … be there and we’ll teach you how to THRIVE.

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

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by admin on January 18, 2010 in New Media

See It. Hear It. Do It. with Jay Ehret

Build An Awesome Brand!

With so many options available today to present your brand online and so much competition, it’s not just important to have a cohesive identity, but also to have one that stands head and shoulders above the ever-growing crowd! This power-packed session will teach you how to build an extraordinary brand from the ground up, or conduct an extreme makeover of the brand you already have; how to use images to go beyond mere visual attraction and create seriously eye-popping visual impact; integrating your brand elements together into a memorable and remarkable brand experience from the very point of contact; and optimizing your presence online through brand evangelism.

Offline or online, branding is the most significant thing you can do to ensure the future success of your business. Don’t just survive: Thrive! Jay Ehret and The Marketing Spot present “Building An Awesome Brand” A comprehensive and complete one-day track to building a brand that commands the marketplace. Build an awesome brand from the ground up or give your brand an awesome extreme makeover. Four, two-hour sessions that will build an amazing brand structure for your business, start to finish.

I. BRAND FOUNDATIONS
Creating an awesome brand starts with a sturdy foundation. In this session you will create the energy and personality of your brand. Using three brand core elements, you will set a defined course for your brand so that you never have to guess what to do next. This is branding meat and potatoes.

II. BRAND IDENTITY
Visual identity matters. In this session you will learn how to take a brand foundation and unveil a visual brand that pops and demands attention. More importantly, it communicates your brand personality. Learn how to use logos, websites and marketing materials to tell the tantalizing story of your business. This is branding sexiness.

III. BRAND INTEGRATION
Brands are for getting and keeping customers. In this session you will How to unleash your brand to the public, building loyalty, inspiring word-of-mouth, and creating advertising that is tailor-made for your new brand. This is the brand experience.

IV. ONLINE BRAND OPTIMIZATION
Business isn’t just a physical presence or storefront. No matter what type of business you have you cannot ignore your online presence. In this session you will learn how to use to use social media, search engines and online advertising to bolster your brand with a substantial online presence. This is brand expansion.

Amazing, superior, significant: when is the last time you heard someone describe your business in those terms? It’s time to take charge of the marketplace with a brand that dominates. You need an Awesome Brand!

Jay Ehret

Chief Officer of Awesomeness for The Marketing Spot in Woodway, Texas. A small business marketing coaching and consulting firm he founded in 2001. He is a marketing coach, consultant, speaker, and blog author. He specializes in building remarkable local brands with his 4-Spot Marketing Model.

Jay authors The Marketing Spot small business marketing blog and hosts and produces the Power to the Small Business podcast.

Jay is a frequent speaker at conferences and industry association events. He is a featured speaker at the 2010 National Golf Course Owners Association annual conference. In addition Jay has been a featured speaker at South by Southwest Interactive, the National Continuing Education Association Marketing 2.0 Conference, and the Houston Small Business Development Center. In November, Jay was a featured speaker at the premier Global Golf Marketing Conference in Seoul, Korea.

Jay is a media apostate and a social media antagonist. He doesn’t believe you need to cast your lot exclusively with traditional media, new media, social media, or whatever media term crops up in the next year. Jay believes in the doctrine of Straddling the Fence because the grass is greener on both sides.

Website: www.TheMarketingSpot.com
Blog: www.TheMarketingSpotBlog.com
Podcast: http://TheMarketingSpot.podomatic.com/
Facebook: www.Facebook.com/TheMarketingSpot
Twitter: http://Twitter.com/TheMarketingGuy
YouTube: www.YouTube.com/TheMarketingSpot

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by admin on January 16, 2010 in Social Media