Blogging can be a great way to attract and engage customers and communicate your brand; but say the word to a lot of small business owners, and you’ll find yourself talking to the hand. For some, it’s a tech thing, and building and managing the administrative end of a blog (OMG, there’s code in there!) is a problem in itself. For others, the prospect of putting themselves out there in writing just isn’t a comfortable idea.  Some people just aren’t sure exactly what benefits a blog can have, so why invest the time?  But here’s some encouraging news: it is possible to create and manage a blog with just a little inspiration and very little technical know-how, that’s actually worth your while.

Point of Fact #1:  The vast majority of those slick-looking blogs that you see out there weren’t built from scratch and didn’t require much expertise or expense.  They were created using one of the more popular (mostly free) blogging platforms available on the web. These applications—including WordPress, TypePad, and Google’s popular platform, Blogger—will take you step-by-step through the creative, letting you point and click your way through a menu of available formats (themes) to decide how your blog will look, then easily customize the various elements of the theme (header/title, sidebar, links, main content blocks, images, etc.).  With time, some experimentation, and a little self-education, you’ll get more familiar and comfortable with the creative/management end (the “dashboard”), and find that you can make more customized adjustments to your blog’s layout, including changing out images, colors, headers, and more; and add custom elements (sometimes called “widgets”) that perform specialized functions like displaying your Twitter feed in a sidebar, scrolling testimonials, a photo gallery, and more.  But it’s important to know that a blog’s quality isn’t determined by the number or widgets you can cram onto the page.  Even if the old adage that “Content Is King” were to die in relation to every other form of expression on the web, when it comes to blogs, it will always be fundamentally true.

Point of Fact #2:  You don’t have to be Shakespeare.  If you have any doubts, take a minute now to visit www.WordPress.com, www.Blogger.com, and www.TypePad.com and start clicking around.  You’ll see blogs of all shapes and sizes and levels of literary capability; and you’ll very quickly realize that pretty much everybody these days has a blog, and if they can do it, you can, too!  (You’ll also realize that there are way too many people out there who think it’s a great idea to put a cat in a dress, but that’s a topic for another day).  Here’s what you need to know about composing for a blog—and about writing pretty much anything, when you get down to it:  write what you know and the words will flow.  If you’re at all good at what you do, then you know your customers and prospects fairly well.  You’re familiar with their questions and their needs.  You know exactly what you have to offer and how to communicate that to them in a way they can understand.  Fall back on those real-world skills and channel them into blog entries that say it like you’d speak it, and you’ll be more than halfway to blogging success.  For a fabulous example of all of the above, visit http://sethgodin.typepad.com/.

Point of Fact #3:  When it comes to blogs, success is a seriously subjective thing, and it’s admittedly more than possible to totally waste your time.  As with every other business effort, it’s important to have a plan that states what you hope to accomplish, delineates how you plan to get there, and identifies all the appropriate measures of success.  If you want to get the word out about your products and services, then you’re shooting for high stats so focus on all the available opportunities to pull in more eyeballs by promoting your blog URL everywhere you can, and make sure you have tools in place to measure the visits you get. If you’re looking to boost brand loyalty, then focus on ongoing ideas like special rewards and “how to use our product better” features that focus on developing continuing relationships with the people who’ll visit your blog.  I’ve had more than one person tell me they blog simply to get the ideas out of their head and into a place that helps them analyze things more objectively, which is a completely worthy goal in itself.  The target here is incredibly broad, so just enter into the endeavor with your own idea of success as fully formed as possible if you care about making the most of your effort and time.

And finally, Point of Fact #4:  There are so many more possibilities in blogging than we could ever fit into one article, so if you want the whole scoop on building a blog, make sure your plan for our next #OptSum event includes Scott Ellis’ workshop on WordPress 101: Build a Website in 4 Hours; and if you’re ready to go beyond the fundamentals, don’t miss Jason Falls’ workshop on Practical SEO for Corporate Blogs, and Mike Merrill’s workshop on Social Media ROI in the Real World just to name a few.  We’ll see you there!

Jason Falls Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement, but you’ll find some quotes about me from others below.

I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.

If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.

My work has resulted in social media executions deemed “innovative” and industry firsts, particularly in the spirits industry. One project I was involved in won a 2009 Sammy Award, the main honors given to work in social media. Paul Gillin, Tamar Weinberg and Kyle Lacy have written about my work in books, which is really flattering.

Perhaps the most fun I have is speaking and conducting seminars for conferences, groups and even private corporate events. I’ve spoken in three countries and on two continents, unless you count my late night soliloquies at the hotel bar in Cancun on vacation.

SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)

I maintain a handful of professional affiliations and memberships, including serving as president and co-founder of the Social Media Club Louisville. I am also a member of the Public Relations Society of America, International Association of Business Communicators and Greater Louisville Inc., (the Louisville Chamber of Commerce).

Giovanni Gallucci

A recovering .NET programmer turned tech evangelist who provides strategy for social media, brand development, and Online PR for forward-thinking companies and individuals. Giovanni designed, developed and deployed online communities when MySpace was no one’s space, has used a Mac since before the “i” anything, and created vertical search engines when Larry and Sergey (Google’s co-founders) were still undergrads.
Look for Giovanni’s upcoming book entitled “The Social Media Operator’s Manual” and “Facebook: An Hour A Day”published in October 2009. The nexus of Giovanni’s online universe can be found at gallucci.net. Giovanni is a keynote speaker who presents at national events like ad:tech, FlashForward, Macworld, and Search Engine Watch Live! and has been covered in a variety of media outlets including AdAge, AdWeek, The Dallas Morning News, Fox Business News, The Houston Chronicle, Inc. Magazine, InfoWorld, NBC, The New York Times, The London Telegraph, USA Today, and Wired Magazine among others.
Giovanni provides social media marketing services through Simply Interactive and other top-tier interactive agencies and public relations firms.

V. Scott Ellis
Scott Ellis has been on the cutting edge of web technology since 1997 building websites, e-commerce engines and on-line marketing strategies for corporations and clients such as CSC, Vignette, IMB, Verizon and others. After a 2 1/2 year stint in Management Consulting with Risk Management Firm Protiviti, Scott co-founded BlackBox Technologies with partners Martin Wind and Victoria Wind who had been colleagues for the past 10 years. With a focus on Web 2.0 technologies and websites, BlackBox was established to provide technology guidance to all sizes of companies from start-up’s to large corporations interested in taking advantage of leading edge web technology.

With a background in web content management and design, Scott’s expertise has enabled him to build a practice around a philosophy of helping clients build technology into their business while keeping their business goals and ROI at the forefront rather than putting the technology first.

Scott holds a Bachelors in Psychology from Purdue University and currently resides in Dallas, TX.

Jay Ehret

Chief Officer of Awesomeness for The Marketing Spot in Woodway, Texas. A small business marketing coaching and consulting firm he founded in 2001.  He is a marketing coach, consultant, speaker, and blog author. He specializes in building remarkable local brands with his 4-Spot Marketing Model.

Jay authors The Marketing Spot small business marketing blog and hosts and produces the Power to the Small Business podcast.

Jay is a frequent speaker at conferences and industry association events. He is a featured speaker at the 2010 National Golf Course Owners Association annual conference. In addition Jay has been a featured speaker at South by Southwest Interactive, the National Continuing Education Association Marketing 2.0 Conference, and the Houston Small Business Development Center. In November, Jay was a featured speaker at the premier Global Golf Marketing Conference in Seoul, Korea.

Jay is a media apostate and a social media antagonist. He doesn’t believe you need to cast your lot exclusively with traditional media, new media, social media, or whatever media term crops up in the next year. Jay believes in the doctrine of Straddling the Fence because the grass is greener on both sides.

Website: www.TheMarketingSpot.com

By V.Scott Ellis
Every year we start off with good intentions, plans and promises for the new year. Websites are a lot of work and are constantly evolving and changing. This year try taking it one step at a time and building throughout the year. Not only will you keep those promises, you might find that planned incremental change will have an exponential effect on the growth of your website. You might even exceed your own expectations.

Try these 10. Take them in any order you want, but they are listed in an order indented to build upon previous steps. Do one a month or one a week, whatever you can realistically manage but don’t try to do one a day. Some of these will take time and you’ll want to give them the time they need to work so you can determine efficacy.

I’m not going to promise you that these will drive your traffic from 10 to 1000+ visitors per-day, but they will enable you to go after that kind of growth and more importantly, capitalize on it when you get there.

1. Migrate to a Content Management System

If you aren’t already on a Content Management System (CMS) then this should definitely be your first step. If you’re not a coder then you’ll need to hire someone to help you but once you get it set up and designed they way you want you will be able to manage the content yourself and even change basic functional elements. Rather than having to call someone every-time you want or need to update your site, you’ll be able to do it yourself. It will be faster, easier and won’t cost you every-time you make a change.

If you are not sure where to begin I recommend WordPress for the CMS and contacting a professional to get you going.

If you are already on a CMS, WordPress or otherwise, make sure your CMS is running the latest version and that any plug-ins you use are up-to-date. If you are not happy with your CMS for whatever reason this is also a great time to either consider migrating to something else or contacting a professional to see what can be done about the issues you have.

2. Map Our Your Content

Most websites, whether we want to admit it or not, have been put together without much planning. But even for the small or medium business an effective content plan will make building, designing (or redesigning) and executing a much easier process. It will also help you stay on track and give your website a cohesive consistent message. By considering all of your content options (and there are more than you think) and figuring out how they fit together you will save yourself a lot of headache and do you visitors a favor. If you aren’t sure what content mapping looks like or how it works, see my introductory video tutorial on building the ultimate website content map. http://www.vsellis.com/qx1

3. Refresh Your Design

There may not be anything wrong with your current design but web sites do tend to look and feel out of date after a couple of years. Often, even a basic refresh or few tweaks will bring it up-to-date. If you haven’t updated your site in the last 1 – 2 years now would be a good time to touch it up or, if appropriate, consider a total overhaul. You may find that if you did the content mapping exercise (#2) that a big overhaul will give you many more options and help you leverage your marketing efforts better.

If you really don’t need to make any changes to your site aesthetically or have done so recently this is a good time to test things like validating your HTML, CSS and cross-browser compatibility.

4. Implement The Basics of Search Engine Optimization

You’ve been hearing a lot about Search Engine Optimization (SEO) over the last couple of years. The dirty little secret of SEO is that most of the mechanics aren’t really all that difficult but many sites still don’t take advantage of them making it that much more challenging for people who are looking for you (or your services or content) to find you. If you aren’t on a CMS based site (See #1) then this will take much more manual effort (one of the many reasons to move to a CMS). Once on a CMS platform your task should be easier. That said not all CMS’s are created equal and when it comes to out of the box SEO, WordPress is the clear choice. Regardless of what CMS you use make sure you have managed at least the following basic SEO mechanics:

1. Meta Page Titles

2. Logical Articles Titles

3. Good Use of H1 Tags

4. Meta-Descriptions

5. Friendly URL’s

5. Add One Marketing Element To Your Site

Have you thought about starting an email list/newsletter? What about a landing page for a product or service? Perhaps an auto-responder series that teaches something? Whatever method you have considered to help capture leads, make sales or build a mailing list, take the first step and choose one. Some of them may even work together so you can kill two birds with one stone like creating an auto-responder sequence that is delivered via a mailing system. This will not only help establish your expertise but build your mailing list at the same time.

6. Video

By now we all have a pretty good idea of the power of online video. You’ve almost certainly thought about adding video to your stie but may not have because the process of doing so probably felt daunting or you didn’t really want to be on camera or whatever. The good news is it has never been easier to create your own video. Whether you choose to do it yourself or hire someone (you’ll need a budget but it doesn’t have to break the bank). Easier still, if you aren’t ready to bite off your own video production or make your first appearance on camera, you can easily embed other videos on your site but looking for quality, relevant content on places like YouTube, Vimeo, WordPress.TV, Viddler or Blip.TV (to name a few). Start using video sooner than later, it’s still early and the use of video is going to do nothing but grow.

7. Start Blogging & Write A Piller Post

For now I’m going to assume that you are already blogging. If not it’s time to get started. Some CMS’s will allow you to blog within them so it is fully integrated into your site. If you are doing this professionally (as a part of your business, freelance work …) I don’t recommend using a hosted blogging service. You want to get your content on your domain. WordPress excels at this but other CMS’s allow for it as well. Either way, get blogging. But once you start, commit to it and do it regularly and you’ll reap the benefits.

If you are already blogging then this is the year you write your first piller post. Most blogs are composed of a lot of posts, some stronger than others. It’s these “pillar” posts that really keep people coming back and build your readership. How do you create a “pillar” post? It’s often a post that gives people some thoughtful, creative and well presented way to do something, overcome a hurdle or solve a problem. My recommendation is to give away some “secret”. Is there some way you do something that works really well? Will this make others lives easier? Have few if any other bloggers talked about it? I’m not suggesting that you give away all of your trade secrete or even give one away completely but give them something that is really juicy and meaningful and people will respond. If you want site visitors, quality content rules the day.

8. Burn Your Feed

Essentially this means driving your RSS feed through Feedburner. There are several good reasons to “burn” your feed:

1. If your feed URL needs to change for any reason it will be transparent to your feed subscribers

2. It allows people to subscribe and automatically get updates to your site when you post

3. You’ll get to see the analytics of your feed subscribers

9. Create a Landing Page and Split Test

Landing pages can be annoying (internet marketing for the sake of internet marketing anyone?) but when used well they can be very effective marketing and lead generating tools. Ideally your landing page is devoid of any that that distracts from the one thing you want it to accomplish (sell something, generate a lead, build your mailing list, …). Once you have created a landing page it is important to test the page to see what works and how it can be improved. The easiest method is basic A/B Split Testing in which you essentially monitor the effectiveness of your page, then change one thing and see if the effectiveness improves, gets worse or is unchanged. If it gets better then you use that version and make another change, and so on…. trying to constantly improve the performance (conversion) of that landing page. Start this sooner than later any by mid-late 2010 you could have a very refined landing page (or set of them) doing any number of things for you. But build this on your CMS (#1) in conjunction with the basics of SEO implemented (#3), your first true online marketing initiative in place (#4) and consider using attention getting video (#5). Do you see where this is going!

10. Integrate You Social Media Channels

Last but not least get your social media channels integrated into your site, whatever those channels may be that are most appropriate for your business. Social media isn’t going anywhere and continues to represent a huge opportunity, especially for small and medium businesses to connect with people. Your website is the foundation of your online presence but from there you can reach out through those other channels uncovering new opportunities and improving your overall business.

There are likely a million and one things you could do with your site but start with these 10. Pace yourself as you go through them to make sure you do them well and you’ll be way ahead going into 2011 and more well prepared to capitalize on business opportunities.

Join Scott when he presents WordPress 101…Build a website in a day!
WordPress is one of the most popular, flexible, and easy-to-use open source applications available for building dynamic websites and blogs. This interactive, hands-on session will teach you to use WordPress to optimize your web presence by actually creating a website or blog from setting up your domain; choosing a host; selecting a format template; customizing your design; working with “widgets”; maximum search engine optimization (SEO); and more.

V. Scott Ellis
Scott Ellis has been on the cutting edge of web technology since 1997 building websites, e-commerce engines and on-line marketing strategies for corporations and clients such as CSC, Vignette, IMB, Verizon and others. After a 2 1/2 year stint in Management Consulting with Risk Management Firm Protiviti, Scott co-founded BlackBox Technologies with partners Martin Wind and Victoria Wind who had been colleagues for the past 10 years. With a focus on Web 2.0 technologies and websites, BlackBox was established to provide technology guidance to all sizes of companies from start-up’s to large corporations interested in taking advantage of leading edge web technology.

With a background in web content management and design, Scott’s expertise has enabled him to build a practice around a philosophy of helping clients build technology into their business while keeping their business goals and ROI at the forefront rather than putting the technology first.

Scott holds a Bachelors in Psychology from Purdue University and currently resides in Dallas, TX.

You can find him on the web at:
BlackBox-Tech.com
VSEllis.com
Twitter: @vsellis
Facebok: http://www.facebook.com/vsellis
LinkedIn: http://www.linkedin.com/in/vsellis
Flickr: http://www.flickr.com/photos/vsellis
scott.ellis@blackbox-tech.com

Jason Falls Social Media Explorer is the online home and blog of Social Media Explorer LLC, which is my consulting company. I’ve been called all sorts of things by folks around the social media, public relations, marketing and communications industries. I shy away from self-aggrandizement, but you’ll find some quotes about me from others below.

I see myself as a social media educator, a social media strategist and a public relations professional. I help companies understand the social web and show them how engaging consumers online can help their business. I’m also a writer, both of blogs and other materials, and try to spend much of my spare time doing that.

If I have a unique perspective it would be the result of having lead a national advertising agency’s Interactive and social media efforts, working with Fortune 100 brands as a social media strategist and serving as an independent consultant in the social media industry. I have advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, Purely Products, SHPS, Sun Tan City, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.

My work has resulted in social media executions deemed “innovative” and industry firsts, particularly in the spirits industry. One project I was involved in won a 2009 Sammy Award, the main honors given to work in social media. Paul Gillin, Tamar Weinberg and Kyle Lacy have written about my work in books, which is really flattering.

Perhaps the most fun I have is speaking and conducting seminars for conferences, groups and even private corporate events. I’ve spoken in three countries and on two continents, unless you count my late night soliloquies at the hotel bar in Cancun on vacation.

SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.)

I maintain a handful of professional affiliations and memberships, including serving as president and co-founder of the Social Media Club Louisville. I am also a member of the Public Relations Society of America, International Association of Business Communicators and Greater Louisville Inc., (the Louisville Chamber of Commerce).

Giovanni Gallucci

A recovering .NET programmer turned tech evangelist who provides strategy for social media, brand development, and Online PR for forward-thinking companies and individuals. Giovanni designed, developed and deployed online communities when MySpace was no one’s space, has used a Mac since before the “i” anything, and created vertical search engines when Larry and Sergey (Google’s co-founders) were still undergrads.
Look for Giovanni’s upcoming book entitled “The Social Media Operator’s Manual” and “Facebook: An Hour A Day”published in October 2009. The nexus of Giovanni’s online universe can be found at gallucci.net. Giovanni is a keynote speaker who presents at national events like ad:tech, FlashForward, Macworld, and Search Engine Watch Live! and has been covered in a variety of media outlets including AdAge, AdWeek, The Dallas Morning News, Fox Business News, The Houston Chronicle, Inc. Magazine, InfoWorld, NBC, The New York Times, The London Telegraph, USA Today, and Wired Magazine among others.
Giovanni provides social media marketing services through Simply Interactive and other top-tier interactive agencies and public relations firms.

At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on topics ranging from Social Media to Revenue Management, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!

REAL-TIME RESULTS

Whether it’s designing a real Facebook page that’s optimized to develop stronger relationships with your customers,  or using WordPress to design a powerfully communicative website or blog that represents your newly optimized brand, or actually raising your existing website to top search engine ranking; you won’t just listen … you’ll see, hear, and do. Even before you leave the event, you will design and develop your own New Media solutions, and begin to experience real-time results that will continue to grow as you apply the solid strategies and integration plans you’ll also receive.

“Business as usual” is no longer an option, and that’s why the Dallas 2010 Optimization Summits should be a key element of your transformation plan. There will simply be no better opportunity or environment to develop the skills and knowledge you need to meet the challenges of today’s New Media world.  Joining us means that you’ve chosen for your business to survive.  But we’ll go you one better … be there and we’ll teach you how to THRIVE.

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

WordPress 101
WordPress is one of the most popular, flexible, and easy-to-use open source applications available for building dynamic websites and blogs. This interactive, hands-on session will teach you to use WordPress to optimize your web presence by actually creating a website or blog from setting up your domain; choosing a host; selecting a format template; customizing your design; working with “widgets”; maximum search engine optimization (SEO); and more.

WordPress Intro
Table of Contents
WordPress Intro    1
1 WP101    2
1.1 Module 1 (2hrs)    2
1.1.1 Intro To WordPress as a CMS    2
1.2 Module 2    2
1.2.1 Organizing Your Content    2
1.3 Module 3    2
1.3.1 Function, Form and Putting The Pieces Together    2
1.4 Module 4    3
1.4.1 Extending the Reach of Your WordPress Site (moderate)    3

1    WP101
1.1    Module 1 (2hrs)
1.1.1    Intro To WordPress as a CMS
What WordPress is and What It Does (15min)
Why WordPress? (5min)
Installing & Managing WordPress (30-45min)
Requirements (LAMP)
FTP Basics
Install
File Permissions
Adding Themes & Plugins
Keeping it Secure (15min) (moderate – advanced techniques)
Organizing the WordPress Admin Interface  (5min)
Tools for Making Working In WordPress Easier (15min)
Q&A  (20-30min)
1.2    Module 2
1.2.1    Organizing Your Content
Posts vs. Pages in WP (5min)
Building Your Content Map (45min) (moderate level)
Diving Into Content Types (30min) (advanced)
Using Media (Audio & Video)
Email & Auto Responders
Writing For the Web (20min)
Q&A (20min)
1.3    Module 3
1.3.1    Function, Form and Putting The Pieces Together
Basic WP Settings (15min)
Advanced WP Settings (15min)
Importing Existing Content (5min)
Walking Through The Admin Interface (30min)
Example of Adding a Post
How Media And Images Work In WP (advanced, we’ll cover a lot of territory here)
Plugins (30min)
The Good and The Bad of Plugins
Standard/Best Practice
Finding More Plugins
Themes (30min)
Premium vs Free
Original Design
Q&A  (10min)
1.4    Module 4
1.4.1    Extending the Reach of Your WordPress Site (moderate)
SEO Mechanics (30min) (basic to moderate SEO)
Integrating Social Media (30min)
Twitter
Facebook
Sharing from your blog/site
Setting Up Your RSS Feed (15min)
Other Tools (5min)
Ping.Fm
Su.pr
Pretty Link Pro
Q&A  (40min)

Ping.Fm

Su.pr

Pretty Link Pro

Q&A  (40min)

V. Scott Ellis
Scott Ellis has been on the cutting edge of web technology since 1997 building websites, e-commerce engines and on-line marketing strategies for corporations and clients such as CSC, Vignette, IMB, Verizon and others. After a 2 1/2 year stint in Management Consulting with Risk Management Firm Protiviti, Scott co-founded BlackBox Technologies with partners Martin Wind and Victoria Wind who had been colleagues for the past 10 years. With a focus on Web 2.0 technologies and websites, BlackBox was established to provide technology guidance to all sizes of companies from start-up’s to large corporations interested in taking advantage of leading edge web technology.

With a background in web content management and design, Scott’s expertise has enabled him to build a practice around a philosophy of helping clients build technology into their business while keeping their business goals and ROI at the forefront rather than putting the technology first.

Scott holds a Bachelors in Psychology from Purdue University and currently resides in Dallas, TX.

Internet marketing conference, Social Media Measurement, optimization summits, social media, social media ROI, social-media-marketing, social-media-strategy