Come hear confessions of a word of mouth marketing (WOMM) agent when Brains on Fire’s Geno Church presents a two-hour workshop on truth-isms he’s learned from developing brand movements for organizations.

In this deep dive into how word of mouth marketing works, how it doesn’t, and how it can work for your business model, you’ll learn:
-    You don’t know what you don’t know
-    Practice makes imperfection
-    It’s not about ME, it’s about YOU
-    How to make the story bigger

In addition, Geno will present case study findings from successful word of mouth movements such as “Rage Against the Haze,” South Carolina’s teen anti-tobacco initiative which now boasts more than 7,000 members across the state, as well as examples from nonprofit LOVE146 and Indie Bound book sellers organization.

Workshop Details

  • Date: September 16,2010
  • Time: 10:15 am  – 12:15 pm
  • Room:
  • Level: Intermediate to Advanced

Geno Church

Word of Mouth Inspiration Officer, Brains on Fire

Geno was born and raised in the South and proudly calls Greenville , SC his home. He spent two years at Furman University and went on to the University of South Carolina to receive a degree in Advertising. In his 13+ years with Brains On Fire, Geno has helped build word of mouth into the identities of brands that include Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, National Family Partnership, Earshot Independent Music Stores, the US Office of National Drug Control Policy, Ronald McDonald Children’s Charities, and Rage Against the Haze (South Carolina’s youth led anti-tobacco movement). Geno is responsible for developing word of mouth, buzz, viral and evangelism strategies for Brains on Fire’s clients.
Geno has been repeatedly recognized as a thought leader in both the identity and word of mouth realms and has also received awards from numerous organizations, including the 2004 National ADDYs, where he received honors for his work with Rage Against the Haze. Rage also won a coveted gold Effie award in 2008 and a Wommie award in 2006 from the Word of Mouth Marketing Association. The Fiskars Brand Ambassador movement, of which was Geno’s brainchild, was also recognized by ad:tech and the Forrester Groundswell awards in 2007. In addition, the children’s book he helped illustrate and create, The Red Ribbon Works, was used as a backdrop for President Clinton’s War on Drugs.
Geno has given presentations at numerous events, including the National Conference on Tobacco and Health, the American Public Health Association Exposition, several Word of Mouth Marketing Association conferences, Social Media 2007 in Atlanta and Customer Management World 2007 in Johannesburg , South Africa . He is a frequent contributor to the Brains on Fire blog, which is one of the top marketing and word of mouth blogs in the world and referenced industry wide on a weekly basis.
Geno is a co-author of the book Brains on Fire published by Wiley Publishing in 2010.  Books will be sold at the event.

Join in the conversation on the Brains on Fire blog at www.brainsonfire.com/blog, or follow Geno on Twitter @genochurch.

Geno Church: Word of Mouth Inspiration Officer at Brains On Fire
Arbitrary Facts:
• USC grad
• Furman football fanatic
• Scored 50 points in a basketball game
• Played in a glam-rock band

Old-Fashioned Contacts:
864.676.9663
geno (at) brainsonfire.com
Brains on Fire  148 River Street, Suite 100 Greenville, SC 29601

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