Is your brand getting stale or stagnant? Are your marketing efforts falling short because your brand isn’t working to its full potential?  Ready for a change but not sure where to begin?  Attend this session and get ready to transition from a stale or tired brand to a new, fresh, and far more powerful one! You’ll learn how to: identify the key characteristics your new brand should possess; create a transitional plan that will ultimately differentiate yourself from the competition and your old identity; let go of the old and adopt the new; and much more!  Come to this session prepared to transform! For a preview of this workshop visit

http://www.powertothesmallbusiness.com/2010/08/keys-to-transformational-branding/

Eric Brown, President, Urbane Apartments and Jay Ehret, Chief Officer of Awesomeness, The Marketing Spot

Session Details

  • Date: Thursday, September 16,2010
  • Time: 10:15 am – 12:15 pm
  • Room: Lone Star A3
  • Level: Intermediate to Advanced

Jay Ehret

Jay Ehret is Chief Officer of Awesomeness for The Marketing Spot, a small business marketing coaching and consulting firm he founded in 2001. He is a marketing coach, consultant, speaker, and blog author. He specializes in building remarkable local brands with his 4-Spot Marketing Model. Jay authors The Marketing Spot small business marketing blog and hosts and produces the Power to the Small Business podcast.Jay is a frequent speaker at conferences and industry association events. He is a featured speaker at the 2010 National Golf Course Owners Association annual conference. In addition Jay has been a featured speaker at South by Southwest Interactive, the National Continuing Education Association Marketing 2.0 Conference, and the Houston Small Business Development Center. In November, Jay was a featured speaker at the premier Global Golf Marketing Conference in Seoul, Korea. Jay is a media apostate and a social media antagonist. He doesn’t believe you need to cast your lot exclusively with traditional media, new media, social media, or whatever media term crops up in the next year. Jay believes in the doctrine of Straddling the Fence because the grass is greener on both sides.

Website: www.TheMarketingSpot.com
Blog: www.TheMarketingSpotBlog.com
Podcast: http://TheMarketingSpot.podomatic.com/
Facebook: www.Facebook.com/TheMarketingSpot
Twitter: http://Twitter.com/TheMarketingGuy
YouTube: www.YouTube.com/TheMarketingSpot

Eric Brown

Eric Brown started Urbane Apartments in 2003, after leaving a lengthy stint as a Senior Vice President at Village Green Companies. The Urbane Way significantly sets him apart, coupled with his unique approach to Underground Marketing and Property Management, focusing on the Residents Experience. His assets have achieved some of the highest rents per S/F and per unit in SE MI. “The Urbane Way” Breaks From the Pack of Apartment Commodity shunning traditional marketing for Social Media Marketing with significant focus on Enhancing the Residents Experience. Eric was nominated for and selected by Business Week as one of four Social Media Innovators, for their Voice of Innovation for Social Media for 2009. Entrepreneur Magazine did a feature story on Urbane.