Video & Photo Sharing for Optimum Growth & Brand Exposure
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This session reveals the secrets behind using video and still images online to best advantage on popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
“Look for instant content. With shoot-and-upload video getting easier and easier, everyone’s going to jump onto YouTube. The video rush of the last few years will look like a trickle.” Ian Lurie

Workshop Outline
State of Video/Photo
·    Trends and Opportunity
·    Emerging Video Markets

Publish Your Video/Photo
·    Content Creation
·    Customization and Branding
·    Tips and Resources
Optimizing Your Video/Photo for Search Engines
•      Keyword research, titles, descriptions, meta data, HTML best practices, linking, URLs, video site map, global footer, anchor text, tagging
Promote Your Video/Photos via Syndication
•    Emerging Platforms and Sharing Sites
•    Setting Up Video Channels
•    Driving Engagement
•    RSS
•    Widgets
Video/Photo Search
•    Google Universal Search
•    Paid Search
•    YouTube Search
Q&A
Contests
•    Promotion Ideas
•    Examples
•    Stats
Monetize
·    Pre-Roll and Post Roll Advertising
·    Contextual Video Advertising
·    Overlay Video Advertising
Q&A
Case Studies/ Examples
Strategies/Integrated Marketing
Metrics and Analysis
•    Monitoring (Brand Reputation Mgt)
•    Measurement
Q&A


  • Workshop Pre-Requisites: Set up and bookmark the following if you do not already have them: YouTube Channel, Flickr account, Facebook Fan Page, Twitter Profile. Make sure you have admin access, usernames and passwords to all accounts. Download  any video to your desktop
  • Date: September 17,2010
  • Time:10:15 am – 12:15 pm
  • Room:
  • Level: Intermediate to Advanced

Erica Campbell

Senior Manager of New Media Marketing , For Rent Media Solutions

Erica Campbell has experience across multiple industries including automotive, real estate, heavy equipment, travel, sports and entertainment. Campbell joined Dominion Enterprises in 2004 and currently serves as the Senior Manager of New Media Marketing for For Rent Media Solutions. Her experience includes developing, executing, optimizing and analyzing social media strategic plans across multiple channels including blogs, social networking sites, video sharing sites and other conversational media. She spends a great deal of time building relationships with social media influencers, bloggers and new consumer business to generate awareness of clients and products. Campbell is also responsible for managing the email marketing campaigns. In addition, Campbell is an industry speaker and conducts added value Webinars for customers as well as training for For Rent Media Solutions employees nationwide.
erica.campbell@forrent.com | www.ForRent.com
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