Think Like a Rockstar: How To Build Fans and Community Around Your Social Media Efforts
“In the Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts workshop, you will learn the fundamentals of engaging your customers via social media.  In addition to learning how companies are currently utilizing social media to connect with customers, Mack will also explain how you can apply these lessons to your own efforts! You’ll walk away with a better understanding of how to create content that resonates with your customers, and how to frame your social media efforts so that you can not only reach your customers, but connect with them and create relationships that will help drive real business growth!”

You will also learn:

·    The four key things that Rockstars do to create fans for their work and how you can do the same with your social media efforts
·    The keys to building a vibrant community around your social media efforts
·    The importance of ‘fishing where the fish are’ when you’re trying to build awareness
·    How to create content that taps into the ‘Bigger Idea’ that’s more relevant and exciting to your customers

Workshop Details

  • Date: September 17,2010
  • Time: 2:00 – 4:00 pm
  • Room:
  • Level: Intermediate to Advanced

Mack Collier

Mack Collier is a social media consultant, trainer and speaker that specializes in helping companies use social media to better connect with their customers. He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.

His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 200,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His thoughts and writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

Mack wrote this bio. The third-person thingie is just for fun.  If you need to reach him/me, please email me.