Email continues to be one of the most valuable opportunities to reach today’s consumer.  According to the Direct Marketing Association (DMA), email marketing generated an ROI of $43.62 for every dollar spent in 2009.  After all, email is targeted, measurable, and relevant, making it easy to give your audience what they want when they want it.
When used effectively, email will create brand awareness, drive leads, and encourage loyalty. This workshop reveals proven strategies behind effective email marketing, including:
·    What to look for when choosing an email service provider
·    How to build a fully opted-in list
·    Industry best practices and design guidelines
·    Key strategies to further your client relationships through email
·    How real world marketers are driving results with their campaigns

Workshop Details

  • Date: September 16,2010
  • Time: 10:15 am – 12:15 pm
  • Room:
  • Level: Intermediate to Advanced

Chris Penn

Vice President of Strategy and Innovation, Blue Sky Factory

Blue Sky Factory, an email marketing company based in Baltimore, as well as co-founder of the groundbreaking Pod Camp New Media Community unConference and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing at the University of San Francisco and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. Mr. Penn has also been featured in many books, newspapers such as the Wall Street Journal, Washington Post, and the New York Times, magazines such as Business Week and US News & World Report, television networks such as PBS, CNN, CNBC, and ABC News, and publications for his leadership in new media.