Facebook-  Presented in Two, Two Hour Workshops
This session is designed to reveal the powerful marketing potential inherent in Facebook starting with the very basics and leading to more powerful, intermediate-level functions. You’ll walk away having developed (or improved) your own attractive and interactive Facebook page, and armed with a complete understanding of how to use it to best advantage to communicate and build relationships with your customers.

Getting Started: Create A Powerful And Engaging Facebook Page
·    Signing up- Strategy
·    Creating your personal profile and concerns for business and personal
·    Finding friends
·    Creating lists- time-saving tips, strategies
·    Creating status updates
·    Understanding the Privacy Settings
·    Customizing your profile
.    Applications
.    Username
·    Adding photos and videos- why this is so important once you create the fan page.
·    Managing your page/newsfeed
·    Connecting with businesses
·    Connecting with third-party sites
·    Facebook culture

Facebook for Business I – Business Pages
·    Creating a page
·    Adding admins
·    Posting to your page
.    What kinds of content works
·    Creating events
·    Adding applications
·    Getting fans
·    Integration with third-party sites
·    Customizing your page
.    Boxes/tabs
.    FBML
.    Username
·    Monitoring your page
Facebook for Business II – Advertising
·    The ad manager
·    Creating an ad
·    Targeting features
·    Measuring results
·    What works
Strategy, Integration and Measurement,

·    Facebook mobile
·    Insights
.    Demographics
.    Post quality
·    Lexicon
Extending your presence
.    Widgets & Fan Boxes
.    Other ways to promote your page
·    Facebook Connect
·    Live search (Google/Bing)
Examples and case studies will be provided throughout each session.

Workshop Details

  • Date: September 17,2010
  • Time: 8:00 – 10:00 am Part One  and 10:15 am – 12:15 pm Part Two
  • Room:
  • Level: Intermediate to Advanced

Mike Whaling

President, 30Lines

Through his work at 30 Lines, Mike Whaling advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. His work as a brand builder was recognized by Business Week this year when one of his clients — Urbane Apartments — was named as one of four Innovators in Social Media, next to companies like Ford and the Sharing Foundation.

With many clients in the multifamily real estate industry, Mike co-moderates the weekly #AptChat on Twitter to discuss how apartment companies can use social media and other digital tools for their business.

Mike has been named a Young Business Leader by Florida Trend and the Volusia Business Report, and he also was named a Top 10 Promoter of Technology for the multifamily real estate by Broadband Properties. Mike manages various technology groups around the web, serves as a technology advisor to Men’s Health Living magazine, and has been featured in numerous publications including the Orlando Sentinel, the Orlando Business Journal, Urban Land Magazine, Multifamily Executive, Multi-Housing News and Entrepreneur Magazine.

386.795.8000
mike@30lines.com
30lines.com